Not all college professors are old, stuffy windbags — many of them are embracing social media as a way to interact with students and colleagues and keep up with trends in their fields. Check out our list of the 50 business professors who are currently dominating Twitter.
The Twitter All-Stars
These tweeters have recorded a massive number of followers and usually tweet multiple times each day.
- Shashi Bellamkonda: Mr. B. is an adjunct marketing professor at Georgetown who’s racked up almost 30k followers with his regular tweets about social media and small business.
- Prof Simon Chadwick: Chadwick is a professor of sport business strategy and tweets about… sports and business.
- Patrick Strother: Patrick is professor of PR and campaign planning at the U of Minnesota and has amassed a huge following since joining Twitter in 2008.
- Mark W. Schaefer: Schaefer is a world-acclaimed speaker, consultant, and author. He served as an adjunct marketing professor at Rutgers and is recognized as one of the top 10 most re-tweeted marketing authorities in the world.
- Sidneyeve Matrix: Besides being the owner of an awesome name, Ms. Matrix also teaches marketing at Queen’s University.
- Chris Roush: Chris Roush is a faithful twitterer who teaches biz journalism at North Carolina.
- Bob Metcalfe: The guy who invented Ethernet also happens to be an award-winning, tweeting business professor at UT Austin.
- Gary Schirr: With over 36.8k tweets and 75.7k followers, @ProfessorGary delivers regular tweets about service innovation, social media, and marketing.
- Loannis Loannou: Loannou is professor of strategy at the London Business School. His research lies mainly in sustainability and corporate social responsibility.
- Karl Moore: Moore taught at Oxford, Cambridge, and now at McGill University. He’s written numerous books, is a contributing writer at Forbes.com, and talks management in his weekly video column at The Globe and Mail.
These business professors are part of Harvard’s strong faculty presence on Twitter.
- Clay Christensen: The author of multiple titles on the subject of innovation, Christensen is also an award-winning professor of business administration at this Ivy League school.
- Bill George: Bill George penned the best-selling True North: Discover Your Authentic Leadership and teaches business at Harvard.
- Noam Wasserman: Noam Wasserman teaches business administration at Harvard and penned the Amazon best-selling book The Founder’s Dilemmas.
- John Deighton: MBA prof John Deighton co-founded the Journal of Interactive Marketing and tweets about business in a digital world.
- Guatum Makunda: An assistant professor at Harvard Business School, Makunda’s primary focus is on leadership. He is also a Jeopardy champion.
- Tom Eisenmann: Professor Eisenmann has a lengthy pedigree that includes serving as the professor of business administration at the Harvard Business School and as faculty co-chair of the HBS Rock Center for Entrepreneurship.
- Youngme Moon: Moon is the senior associate dean for strategy & innovation at HBS. She’s also the author of Different — made for “people who don’t read business books”.
- Michael Porter: Porter is an economist, speaker, author, and professor at Harvard Business School, where he founded The Institute for Strategy and Competitiveness.
- Deepak Malhotra: Malhotra is a professor at Harvard’s business school as well as author of the best-selling title Negotiating the Impossible.
- Mark Esposito: Esposito is among the teaching faculty at Harvard’s Division of Continuing Education and the founder/director of the think tank Lab-Center for Competitiveness. He was also named among the emerging thought leaders most likely to reinvent capitalism by Thinkers50.
These professors teach outside the U.S. or specialize in international business. You may have to use that “translate the page” button to appreciate their tweets.
- Bhupesh Shah: Mr. Shah teaches at the International School of Business in Toronto and founded marketing company ethnicomm.
- Joe Haslam: Mr. Haslam is an associate prof at IE Business School in Spain, and he’s trilingual.
- Andres Silva A.: Andres teaches marketing at Universidad Andrés Bello in Chile and is the president of social media marketing company 13Redes.
- Gary Stewart: Stewart taught as a professor at IE in Madrid, and is currently the director Wayra UK.
- Ian P. McCarthy: Professor McCarthy of Vancouver’s Beedie School of Business tweets about management and biz ops.
- Martha Gabriel: Ms. Gabriel is an accomplished author and MBA prof in Sao Paulo, Brazil, and she’s approaching 32,000 tweets.
- Alberto Andreu: Alberto is an associate professor at the School of Economics & BA at Navarra University in Spain. His 15k+ tweets cover the business aspects of sustainability and ethics & culture.
- Berenice Ring: Berenice teaches MBA classes in Brazil and is an expert on the subject of branding.
- Luc Dupont: This “professor, auteur et conférencier” works at the University of Ottawa and tweets about marketing (in French).
- Mike Redwood: This marketing prof in Somerset, UK is a self-described “leather expert” with over 38,000 tweets under his belt.
These professors are company chiefs who teach in their off time.
- Glen Gilmore, Esq.: Published author Glen Gilmore takes time out from teaching marketing at Rutgers to head the social media marketing firm Gilmore Business Network, earning him a place on Forbes’ list of the Top 20 Social Media Influencers.
- Johanna Skilling: She’s a marketing prof at NYU, an author, and the “reader of tealeaves” at Ogilvy CommonHealth.
- David Aaker: Mr. Aaker is a professor emeritus at UC Berkeley, an author, and vice-chairman of the marketing company Prophet Brand.
- Nouriel Roubini: In addition to “tweeter,” his titles include NYU professor, author, blogger, and chairman of Roubini Global Economics.
- Muhammad Yunus: Professor Yunus is “the father of microfinance,” a Nobel laureate, and head of the Yunus Centre.
- Carol Phillips: Millennials are among the topics of interest to this Notre Dame marketing prof and president of marketing firm Brand Amplitude.
- Lucy P. Marcus: Marcus is the professor of leadership and governance at IE Business School, a columnist, and the founder and CEO of the consulting company Marcus Ventures. She’s received numerous accolades, including recognition on Time‘s list of the 140 Best Twitter Feeds in 2013.
- Richard Florida: A professor at the University of Toronto’s Rotman School of Management, Florida served as a senior editor for The Atlantic and founded the Creative Class Group. His Twitter feed was recognized as one of the 140 most influential in the world by TIME.
- Alan See: Mr. See is both “the product and solution” at his own CMO Temp company. His resume includes the title of associate professor at the University of Phoenix & a place on Forbes’ list of the Top 50 Most Influential CMOs on Social Media.
- Diego Rodriguez: Rodriguez is a professor at Stanford and the leader of IDEO Futures. His blog Metacool totes a massive readership, and covers business, tech, and innovation.
These professors have proven they can string sentences together at more than 140 characters at a time.
- Rosabeth Moss Kanter: Ms. Kanter is a business prof at Harvard and author of MOVE: Putting America’s Infrastructure Back in the Lead.
- Stefan Stern: Mr. Stern is a visiting prof at Cass Business School in London, and writes regularly for Financial Times, The Guardian, and more.
- Erik Qualman: By day, @equalman is a sitting professor at Harvard & MIT’s edX labs, a motivational keynote speaker, and an award-winning author about social media in business.
- John Gallaugher: Boston College professor John Gallaugher offers his low-cost textbook Information Systems: A Manager’s Guide to Harnessing Technology online.
- Christopher S. Penn: Marketing professor, speaker, author, ninja; Christopher S. Penn is the whole package.
- Teresa Amabile: Amabile is the Edsel Bryant Ford professor of business administration and director of research at Harvard Business School. She’s also penned three successful books, including The Progress Principle.
- Bruce Freeman: Widely-known as “The Small Business Professor,” Bruce is an author and an adjunct professor in his spare time.
- Jon Boroshok: @JBwrites is the handle of this instructor from Southern New Hampshire University whose articles have appeared in publications like The Boston Globe and The L.A. Times.
- Adam Grant: Grant is recognized as one of the 40 best business professors under 40, was named among the 100 most creative people in business, and is a #1 New York Times best-selling author. Oh, and he was once a professional magician. Top that.
- Chad Pollitt: Pollitt teaches as an adjunct professor at both the Kelley School of Business and Rutgers University Business School. He penned The Content Promotion Manifest and frequently contributes to the Huffington Post and The Guardian, among other high-profile media outlets.