Apple has been around since 1971, but it hasn’t always been on top. For years Apple lived in the shadow of Microsoft and at times it seemed to disappear completely underneath the powerhouse corporation. But as all MBA students know, business is all about rising above the competition and often success means never giving up despite venture failures. Apple is a perfect example of that as its history is full of ups and downs. Successes and failures have done nothing but help to develop this company’s resilience, proven by the fact that Apple has recently taken over Microsoft as the most valuable technology company in the world. It is well known that Apple is no poor salesmen when it comes to desk top and lap top computers. But now with outrageous sales of iPods, iPhones, and iPads, Apple is now estimated to be worth $300 billion. Curious as to what you as a MBA student can learn from this innovative company? Here is some information on how Apple got to be the successful business it is today.
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