Infographics
Demand Media – Breaking the Bank
March 4, 2011
Demand Media has risen quickly to the forefront of the internet industry with its controversial business model. This model utilizes content-driven Web sites to bait Internet searchers and then attempts to engage site visitors through content and social media related to their searches. The catch? This company profits through revenue sharing with advertisers, which generally means their content is specifically generated for the purpose of attracting visitors to Web sites more so than providing the actual information Web surfers are looking for in the first place. Because of this Demand Media has been accused of littering search results with irrelevant content for the sake of profit. All MBA students know that a good business model is one that allows a business to produce a quality product or service for the purpose of company sustainment and profitability. Those pursuing their MBA can learn a lot from Demand Media’s business concept in terms of what to do and what not to do. How does their business model work, and after their IPO, what is their plan for the future? This infographic provides a detailed look at Demand Media’s strategy.
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