Founded in February 2004 by Mark Zuckerberg, Facebook began as an exclusive network for Harvard students. Within the first two weeks, half of Boston schools began asking for a Facebook network. Now, with an estimated 400 million people logging onto Facebook at least once a month and 50% of that population on the site on a daily basis, it has become one of the biggest social networking hot spots on the web. In fact, it ranks the second top website by traffic after Google and is currently valued between $7.9 and $11 billion. With its massive rise in popularity, psychologists have even identified a new mental health disorder: Facebook Addiction Disorder.
Facebook allows people to stay connected to friends and family, learn about what is happening within their community and the world, and share their own thoughts, opinions, and discoveries. But gone are the days when Facebook was strictly for catching up with high school buddies and playing Farmville. Businesses have started targeting specific markets by advertising on Facebook games, virtual products, and applications. As Facebook expands its function and attracts legions of corporations, information provided on user profiles are now more crucial than ever. The future MBA graduate is observing this phenomenon closely, with the goal of learning as much as possible about the tactics being employed by other companies. The following infographic shows just how far Facebook has come and how much revenue it generates as a social marketing experiment.