Search engine optimization (SEO): (n.) the process of improving the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, the earlier or higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Online marketing is a $20 billion industry. According to Search Engine Journal the term “SEO” is mentioned in Google results, monthly tweets and blog posts more than social media.
More On Marketing: Faculty Q&A: Navigating Marketing’s Evolution | Online MBA Programs with Marketing Concentrations | Database: Search, Sort, Compare Online MBA Programs | School Reports: Full Details on MBA Programs | Specialties: Research MBA Concentrations