Part of what makes a successful MBA candidate, is being about to understand how a trend can not only take off, but continue. Not too long ago, a popular Internet craze involved the music video of the 1987 Rick Astley song “Never Gonna Give You Up”. Individuals would trick their friends by claiming they found an interesting link that would get them all excited, however once they clicked on the link, they would be taken to Astley’s music video. The term “rickrolled” was born, and it escalated to a point beyond everyone’s imagination. As a business professional, it is important to understand how a trend can start and continue. The following infographic displays the history of the rickroll, and can offer some insight into what exactly it takes for such a craze to last.