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What is an MBA in Internet Marketing?

An online MBA in internet marketing prepares students for exciting careers in marketing. The U.S. Bureau of Labor Statistics projects a 9% growth in the total number of marketing management jobs between 2014 and 2024, which is well above the overall average for the economy as a whole.

While earning your MBA in internet marketing online, you will learn product-placement strategies and advanced techniques for leveraging web-based brand growth. You will also become skilled at using digital media to engage customers, creating interactive customer experiences, and optimizing brand and product performance. This lucrative career path affords ample opportunity for sustained success.

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The U.S. Bureau of Labor Statistics projects a 9% growth in the total number of marketing management jobs between 2014 and 2024.

The value of an online MBA with an internet marketing concentration is clear to mid-career professionals, who make nearly $60,000 more than employees with just a bachelor’s degree in a related field.

Comparison of Internet Marketing Master’s Degrees

Earning a master’s of science requires a narrow specialization in research and analytics. Graduate-level integrated marketing communications programs highlight skills that support brand development and customer relationship management, but these programs are less focused on raw data and mathematical analytics. Earning an internet marketing master’s degree online is an excellent option for students who want to master a broad skill set, as detailed in the table below.

Degree Description Average Salary (1-4 years experience) Length
Master’s of Science (MS), Internet Marketing Degree A master’s of science in internet marketing focuses specifically on research and analytics-oriented aspects of brand positioning and product sales. This field also examines consumer behavior patterns, search engine optimization (SEO) best practices, and the relationships between web culture, digital media, and marketing. $43,500 1-2 Years
Master’s Degree, Integrated Marketing Communications

Integrated marketing communications balances qualitative and quantitative research to help students leverage “big data” analytics to better engage with consumers and stakeholders.

Students in these programs focus on several topics, including consumer behavior, consumer insights, marketing channels, strategic marketing, branding, and communications. Graduates are positioned for successful careers in customer relationship management (CRM).

$35,000 1-2 Years
Master’s of Business Administration (MBA) in Internet Marketing

MBA-level programs help students master a comprehensive range of business management and marketing techniques, which creates flexible professionals with advanced expertise in topics such as advertising, branding, web and mobile application development, new media marketing, marketing in a hyperconnected world, social media brand management, and SEO.

An MBA in internet marketing prepares graduates for careers in brand management, business development, luxury and retail marketing, market research, and strategic development.

$52,000 2 Years

While earning an MBA in internet marketing online, you’ll learn how to use digital media optimally. Though classes vary by program, you can expect to build strong aptitudes in strategic marketing, online and mobile branding and brand management, social media customer relationship management, lead generation, and other valuable business management skills.

Course Competencies Developed Occupational Skill Level
Strategic Marketing Strategic marketing courses teach students to leverage the broader-than-ever range of communication channels to boost branding and product-positioning initiatives. TITLE: Digital Marketing Manager

SALARY: growth of 9%

Social Media Optimization Social media channels like Facebook and Twitter have emerged as crucial marketing platforms for businesses of all sizes. Social media optimization courses teach students how to build and manage a business’ social media presence and how to engage customers in productive and scalable ways. TITLE: Social Media Manager

SALARY: growth of 1%

Lead Generation Lead generation courses teach students how to use serving tools, web analytics tools, social media, and other digital channels to increase reach and generate quality leads with high conversion rates. TITLE: Vice President, Marketing

SALARY: growth of 6%

The best online schools for internet marketing prepare students for a diverse range of career paths with outstanding potential for future growth. Digital channels are replacing traditional approaches to retail at incredible rates, and businesses have a pronounced need for professionals with advanced skill sets to help them take full advantage of new opportunities.

Digital Marketing Manager Median Salary: $63,308
  • Small and mid-sized businesses (SMBs)
  • Corporate
Digital marketing managers are experts at using internet-based and mobile platforms to position their brands, reach new customers, improve relationships with existing customers, and further branding and product-placement initiatives.
Social Media Manager Median Salary: $47,911
  • Small and mid-sized businesses (SMBs)
  • Corporate
Customers are demanding higher levels of transparency in their dealings with businesses, and social media has emerged as a key tool. Social media managers are experts in crisis management, addressing publicly viewable customer complaints, and distributing important company and product information.
Internet Marketing Analyst Median Salary: $46,602
  • Small and mid-sized businesses (SMBs)
  • Corporate
Internet marketing analysts harvest the raw data generated through online channels into practical, actionable insights. They collect, curate, and analyze data to better understand consumer behaviors and to improve strategic positioning.
School Location Cost Toggle Logo Tuition % Receiving Financial Aid Student Population School Type Description

Benedictine University

Location Lisle, IL Tuition Tuition $38,400 % Receiving Financial Aid 60% Student Population 5,954 School Type Private
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Concordia University - Chicago

Location River Forest, IL Tuition Tuition $24,840 % Receiving Financial Aid 75% Student Population 5,239 School Type Private
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Excelsior College

Location Albany, NY Tuition Tuition $23,220 % Receiving Financial Aid 8% Student Population 43,123 School Type Private
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Messiah College

Location Mechanicsburg, PA Tuition Tuition $23,220 % Receiving Financial Aid 64% Student Population 3,302 School Type Private
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Missouri University of Science and Technology

Location Rolla, MO Tuition Tuition $43,200 % Receiving Financial Aid 52% Student Population 8,886 School Type Public
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National University

Location La Jolla, CA Tuition Tuition $26,208 % Receiving Financial Aid 41% Student Population 17,488 School Type Private
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New England College

Location Henniker, NH Tuition Tuition $23,800 % Receiving Financial Aid 77% Student Population 2,517 School Type Private
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Ohio Christian University

Location Circleville, OH Tuition Tuition $18,900 % Receiving Financial Aid 61% Student Population 4,290 School Type Private
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Saint Leo University

Location Saint Leo, FL Tuition Tuition $25,920 % Receiving Financial Aid 60% Student Population 15,800 School Type Private
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Saint Mary's University of Minnesota

Location Winona, MN Tuition Tuition $19,500 % Receiving Financial Aid 61% Student Population 5,931 School Type Private
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Southern New Hampshire University

Location Manchester, NH Tuition Tuition $22,572 % Receiving Financial Aid 67% Student Population 61,285 School Type Private
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University of Illinois at Urbana-Champaign

Location Champaign, IL Tuition Tuition $21,844 % Receiving Financial Aid 39% Student Population 45,842 School Type Public
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If you’ve decided that earning your internet marketing MBA online is right for you, it is time to start narrowing down the list of potential schools. Here are a few tips and tricks to help you through the process.

  • Search for schools in your area

    Even though you are looking for online programs, it can be helpful to choose a school within 100 miles of your home. Online students often report that they enjoy being able to visit campus. In addition, schools often partner with local businesses, meaning a school in your area can help you find a job close to home.

  • Compare student outcomes data

    Many schools provide this information on their website; however, if you can’t find it, contact the school and ask for it. This data should include graduation rates, employment rates, and the compensation levels of recent graduates. When viewed side-by-side, this information provides a glimpse at program quality.

  • Estimate the expected costs of your programs

    Prospective students often underestimate the total cost of their program. Multiply the total number of credit hours you will need to graduate by cost per credit hour. Do not forget to include the cost of supplies, internet, and factor in the time you will not spend earning an income. Also compare financial aid options; different schools may offer better financial aid packages or scholarships that can offset the cost of education.

  • Check that classes will fit in with your schedule

    One of the central benefits of online education is flexibility. However, some programs require set meeting times, synchronous workshops, and mandatory campus visits. Be aware of all time commitments, and be sure they fit into your current schedule.

  • Look for partnerships with local businesses

    The main objective of getting your internet marketing MBA is to find a secure job with a healthy salary, in a field you enjoy. Attending a school that is well-connected with local hospitals and businesses provides a leg up upon graduation. Many of these partners offer internships that can lead to full-time employment. Regardless, these internships provide the network and experience you’ll need to get a job elsewhere.

  • Make sure the program is accredited

    Accreditation is the formal review process that ensures a school is offering a reputable program and adhering to minimum academic standards. The Association to Advance Collegiate Schools of Business is the national agency that accredits undergraduate, master’s, and doctoral programs in business and accounting. By checking a program’s status with the AACSB, you can be confident you are receiving a recognized, quality degree. Employers generally will not hire job candidates who possess degrees from unaccredited schools. Nor will schools accept academic credentials from unaccredited programs.

  • Talk to current students and/or recent alumni

    Actual students and graduates are amazing resources to help you choose an online internet marketing MBA program. They can give unbiased, real-world perspectives on how the program has served them, what they liked, and what they disliked. Ask an admissions counselor to put you in touch with a current student or recent alumnus. Alternatively, use LinkedIn or Facebook to find and reach out to people.

Beyond an online MBA in internet marketing, you may need additional licenses and certifications to take full advantage of the exciting range of career opportunities this field offers. In some cases, you may pursue these licenses and certifications outside your MBA program. Doing so will make you more attractive to potential employers and will open the door to a broader range of options at all stages of your career. Popular options include:

License Description
Professional Certified Marketer® in Digital Marketing This globally recognized accreditation is invaluable to MBA degree holders engaged in digital marketing-oriented career paths. It is a testament to your commitment to the highest standards of professionalism, ethical conduct, and educational achievement. The accreditation is available at four levels: associate, manager, executive, and chartered.
DMA Certified Marketing Professional Another globally recognized accreditation, DMA Certified Marketing Professionals gain 360-degree knowledge of media-specific marketing techniques, including multi-channel strategies and social media marketing campaigns. This addition to your résumé will help you build a career in social media marketing or online marketing.
Chartered CMMP® The Chartered CMMP designation from the International Institute of Marketing Professionals is the highest available accreditation, accelerating your professional growth toward senior positions such as chief marketing officer, marketing director, or vice president and/or president of marketing. The designation displays your commitment to attaining the highest level of competence in analytical and strategic planning.
Online Marketing Institute certifications The Online Marketing Institute allows eligible professionals to obtain a wide range of nationally recognized certifications in career-specific topics. Advanced (level 2) options include content marketing, email marketing, mobile marketing, B2B social media marketing, demand generation, web analytics, and many others.

For financial assistance for your online master’s in internet marketing, a wide range of scholarships are available from various foundations, professional and educational institutions, and philanthropic organizations. Eligibility criteria vary by scholarship, but typically depend on a combination of demonstrable academic potential and financial need.

The list below is provided for informational purposes only. You should conduct your own research before applying to ensure you meet eligibility requirements and other applicant standards.