Online marketing will become more critical to a business’ success as more people turn to the internet to take care of their shopping needs. Since the internet marketplace is so competitive any organization who wants to compete will need well-trained professionals who know how to reach new and current customers by using search engine tools, social media, and mobile platforms. Students in this program learn how to collect, interpret, and use internet analytics data to create internet marketing strategies. They also learn how to use social media websites to reach and grow a group of potential customers. Since this is still a MBA program students also take courses in accounting, marketing, economics, and quantitative analysis.
What Does an MBA in Internet Marketing Cover?
Students in this program may enroll in courses such as strategic internet marketing, websites and Search Engine Optimization (SEO), and online marketing channels. A strategic internet marketing course covers the business models used in online marketing, consumer behavior, and the platforms and technologies used in campaigns. Meanwhile, an online marketing channels course discusses the various avenues available to reach consumers, including internet display advertising, social media, video, gaming, and public relations.
These courses differ from those found in a traditional MBA program, including those that focus on marketing. Graduate-level marketing courses help students identify a target market, learn how to conduct market research, and design a product or service to best meet that market’s needs. An internet marketing MBA program focuses more on the ways online tools can be leveraged to reach a targeted market and keep customers informed about products and services.
Getting Into an Internet Marketing MBA Program
Applicants typically need to submit an admissions application and fee, GMAT or GRE test scores, and all relevant transcripts. They may also be required to send in letters of recommendation, a resume, or a personal statement that discusses their career goals and why they’re interested in the program. Some colleges require students to participate in an admissions interview with a faculty member before they’re accepted into the program.
- Completed Graduate Admissions Application
- Application Fee
- Standardized Test Scores
- Undergraduate Transcripts
- Letters of Recommendation
- Current Resume
Why Should I Get an AACSB Accredited Internet Marketing MBA?
There are several reasons why you would want to earn an MBA from a college accredited by the Association to Advance Collegiate Schools of Business. The AACSB, established in 1916, reviews and awards accreditation to schools that meet its quality standards for its operations, mission, faculty qualifications and contributions, and curriculum. A degree from an any recognized organization, including regional agencies, demonstrates to employers that a candidate has received sufficient training that will make him or her a competent professional. Although AACSB accreditation is important it’s not mandatory. However, accreditation from any agency recognized by the U.S. Department of Education is necessary if you want to be eligible for federal financial aid.
Who Should Pursue an Internet Marketing MBA?
An online Internet marketing MBA is a good option for students from a wide range of backgrounds. Recent undergraduates can use this program to develop the skills they need to qualify for marketing management positions. Marketing managers who are unfamiliar with digital marketing can use this program to broaden their knowledge base, and those with a finance or management background can learn more about how internet marketing works.
What Jobs Can an MBA Internet Marketing Online Get Me?
- Advertising, Promotions, and Marketing Manager: Marketing managers are responsible for creating public interest in their company’s products or services. They collaborate with staff members to determine target markets and select advertising media, plan marketing campaigns, and analyze market research studies. Although many marketing managers have bachelor’s degrees, an MBA may give you a better shot at working in management. Marketing managers earned an average salary of $126,190 in May 2011, according to the U.S. Bureau of Labor Statistics (BLS). Employment of marketing managers is expected to grow 14% from 2010 to 2020 due to the important role they play in generating an organization’s revenue, the BLS reports.
- Market Analysts: Market research analysts study local, regional, or national market conditions to predict sales trends and measure the effectiveness of certain programs. They also collect consumer and competitor data and present these statistics to clients or management. Most market research analysts have a bachelor’s degree, but a graduate degree is needed to work in top research positions, according to the BLS. Market research analysts earned a average annual salary of $67,130 in May 2011, and employment is expected to grow 41% from 2010 to 2020, the BLS reports. Keep in mind these statistics are no guarantee of salary or employment opportunity, which is determined by location, employer, condition of the economy, and an applicant’s credentials.
Top Earning Industries for Jobs
- Consumer Packaged Products/Goods: $38,664-$100,366
- Financial Services: $40,724-$100,153
- Insurance Carrier: $32,987-$66,202
- Computer Hardware/Software: $32,134-$65,316
- Engineering Services: $34,614-$60,679
- Manufacturing: $31,753-$55,311
How Do I Find Online Internet Marketing MBA Programs?
There a few resources you can use when you’re searching for an online internet marketing MBA program. You can start with BestBizSchool.com, the AACSB’s database of schools it accredits. The website features a list specific for online MBA programs, although it doesn’t specify what the specializations are. You can also try searching on Google or another search engine, but make sure to verify the school’s accreditation status before you decide to enroll.