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Top 20 Online MBA Programs in Marketing

  2. 1University of Phoenix

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    Similar to the University of Phoenix's other progressive online MBA programs, the school's online MBA in accounting provides an extensive staff of knowledgeable academic advisors to prepare its students for management-level accounting work. Focusing on contemporary economic conditions, Phoenix's program will give MBA graduates a cutting-edge understanding of current accounting technology and tools, as well as an understanding of financial statements, cost behavior, budgets, and how to make informed executive decisions. Along with CPA test prep courses, students will be required to take a graduate-level accounting course and courses, such as Applied Business Research and Statistics, Corporate Finance, Economics, and Strategic Planning and Implementation.

  4. 2Capella University

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    As the brainchild of a former CEO, Capella University has become one of the most well respected online educational institutions for adult learning. Capella today offers 136 specialized areas of study, including an online MBA in accounting. Capella\’s online master\’s of business administration in accounting pairs general business courses such as Applied Managerial Statistics, Leading for Results, and Leading Teams with specialized accounting courses such as Budget Planning and Control, Accounting Information for Decision Making, and Advanced Accounting. All students in the MBA accounting online program are also required to take an accounting capstone course in their final quarter to tie all of their new skills and knowledge together.

  12. 6Benedictine University

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    The online MBA program in advanced accounting offered by Benedictine University is designed to provide students with a solid background in high level corporate financing and advanced accounting methods in particular. All facets of accounting theory and practice are covered as part of the program. There are both standard and advanced accounting courses to choose from, and the popular courses, including Financial Accounting and the Theory and Practice of Financial Reporting, are perfect examples of these different levels offered within the program. For individuals who are considering a full-fledged MBA at some point in the future, the credits accrued as part of this program may be applied toward that degree.

  18. 9Jones International University

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    Jones International University prides itself on creating an accounting program specifically designed to meet the American Institute of Certified Public Account's 150 credit hour requirement. This includes an excellent program for an online MBA in accounting. The accounting MBA online includes courses in accounting and management, as well as business administration courses, such as Making Ethical Management Decisions, Economic Theory and Applications, Managerial Accounting, Financial Management, and Marketing Management. There are also accounting-specific courses in Auditing, Advanced Accounting, and Forensic Accounting. The online MBA in accounting requires prior coursework in accounting and an understanding of strategic management. A capstone course and five specialization courses are also required before graduation.

  20. 10Grand Canyon University

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    Grand Canyon University's accounting MBA online program seeks to help transform students into community leaders who are dedicated to enacting change and improving both their professional and business lives. Students enrolled in the program will develop their skills through a comprehensive course series, including classes in Organizational Behavior, Accounting Practices, Finance Principals, Applied Business Probability and Statistics, Economics, Quantitative Methods, Marketing Management, Managerial Accounting, Operations Management, Managerial Finance, and Strategic Management. Students who do not work full-time are encouraged to participate in internships during their course of study, and consult with the advisors at Grand Canyon University to find and apply for these opportunities.

  22. 11Strayer University

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    Strayer University has developed a reliable reputation with employers as an institution that produces quality graduates and valuable employees through its strong curriculum and quality of instruction. Students seeking an online MBA in accounting from Strayer University will find that they have many excellent job opportunities upon graduation. Courses for this program include Financial Accounting, Contemporary Business, Leadership and Organizational Behavior, Strategic Management, Managerial Economics, Financial Management, Law, Ethics, Corporate Governance, Quantitative Methods, and Marketing Management. Accounting students are also encouraged to take additional courses that focus on accounting, like Managerial Accounting, Accounting Information Systems, and Organizational Tax Research and Planning.

  24. 12Florida Tech University Online

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    U.S. News & World Report ranks Florida Tech University as a Tier 1 Best National University, making programs such as its online MBA accounting programs highly respected and successful. As part of the program, students will complete five core business courses, including Managerial Accounting and Managerial Finance. They will also complete the specialized accounting curriculum, which includes Advanced Problems and Current Topics, International Accounting and Reporting, Advanced Governmental and Nonprofit Accounting, and Strategic Cost Management. Before graduating, students are required to complete a strategic management capstone course in addition to satisfying other degree requirements, which allows them to explore their individual interests and demonstrate their learned skills.

  26. 13Saint Leo University Online

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    An online MBA in accounting from Saint Leo University provides graduates with quality skills in all areas of accounting. The program also uses innovative and creative delivery tools and was voted into the Top 100 Degree Producers in Diverse Issues in Higher Education. Students at Saint Leo University complete courses in advanced business practices, including Managerial Economics, Marketing, Entrepreneurship, and Decision Support Systems. They also take accounting-specific courses, such as Financial Accounting, Corporate Finance, and Global Business Management. The program focuses on managerial skills and the courses are designed to fit into an 8-week term in order to give students focused, specific skills to implement in their current and future careers.

  30. 15American InterContinental University

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    American InterContinental University prides itself on providing a culture of diversity and acceptance to each student's individual goals through carefully designed degree programs. Students pursuing an online MBA in accounting from American InterContinental University take core MBA courses, including Strategic Management, Global Finance Management, and Business Research in order to strengthen their fundamental business skills. Specialized courses, such as Accounting for Managers and Public & Not-for-Profit Accounting, help students focus on their training on important skills. Students use real-life case studies and business plans in their classes, and also have the opportunity to earn credits for internships or work experience in order to further hone their practical skills and increase their potential for career success.

Online MBA in Marketing

These MBA programs integrate the processes and procedures essential to business with the study of the dynamic field of marketing. An online MBA in marketing emphasizes the practices on which all businesses operate such as administration, finance, accounting and management. They also explore how marketing affects business plans, customer base and selling strategies.

What Does an MBA in Marketing Cover?

Given that marketing plays a vital role in business success, it is a popular specialization within MBA programs.

These MBA programs will give you a thorough understanding of how to create effective marketing and business plans. They involve much of the same curriculum as a traditional MBA program but with an emphasis on marketing studies. Through various assignments, projects, reports and presentations you will learn how to conduct marketing research, devise strategies and implement plans.

These programs typically require students to complete 48 to 51 credits, which usually takes one to three years to finish depending on previous education, business course work and enrollment status. The first half of the program will consist of core courses focused on business operations, policy and strategy; business ethics and law; customer relationship management; accounting and finance; business communication; and business and managerial economics. These classes are meant to help you understand how businesses operate and specific functions within a corporate environment.

The second half of the program integrates advanced courses that center on the role of marketing and how it is utilized to support and generate profitability. Classes may include integrative marketing strategies, brand management, business-to-business marketing, consumer and buyer behavior, marketing channels and logistics, marketing promotion and communication, market research, customer data analysis and relationship marketing.

Getting Into a Marketing MBA Program

Those who are interested in pursuing an online Marketing MBA program need an undergraduate degree from an accredited school. Students who did not major in business will need basic business and mathematical skills, as well as having taken at least two marketing courses before applying. Those who did not earn a bachelor’s degree in business may be asked to complete several courses before submitting an application, including:

  • College Algebra
  • Foundations of Business
  • Marketing Principles

A minimum undergraduate grade point average of 3.0 is typically necessary for entry into online Marketing MBA programs. Some schools, such as Northeastern University, also require letters of recommendation, application essays, GMAT scores and resumes.

Who Should Pursue an Online Marketing MBA?

If you are interested in the field of business and have a desire to take a hands-on role in generating customers who will support ventures, you should look into earning an online Marketing MBA. This degree will provide you with the necessary credentials to work your way up in the marketing department as well as help you develop the skills essential to building a successful career in this field.

Why Should I Get an AACSB Accredited Marketing MBA?

Only those online Marketing MBA programs that are accredited by a respected association are likely to impress employers. One of the most well known is the Association to Advance Collegiate Schools of Business, which approves only those business schools that provide a quality education.

What Jobs Can an MBA Marketing Online Get Me?

  • International Marketing Manager: International marketing managers work to promote a company’s products and services in a global marketplace. They are responsible for estimating consumer demand for current products and services and identifying the need for new ones. To do this they must be able to identify potential foreign markets, monitor international trends and develop marketing strategies. These types of managers also help develop pricing strategies to increase profits and market share. Their job requires that they be able to work closely with other managers in sales, advertising, promotions and product development. Employment of marketing managers will increase 12 percent by 2018, the Bureau of Labor Statistics reports. Salaries of international marketing managers range from $63,004 to $119,739 a year, according to PayScale.
  • Marketing Specialists: Marketing specialists assist in the development and design of marketing programs to promote products and services. Typical duties include creating sales presentations, designing communication materials, coordinating project activities, and compiling reports on market trends, pricing, competitors and new products. Marketing specialists often work closely with marketing managers and directors as well as others within the sales, development and promotions departments. The employment of these types of specialists is projected to increase 24 percent by 2018, according to the Bureau of Labor Statistics. The annual average salaries of marketing specialists range from $31,503 to $61,453, PayScale reports.
  • Marketing Consultants: Marketing consultants develop and implement plans to help companies enhance their business and increase their profitability. To provide their consulting services, they meet with an organization’s advertising and promotions departments to identify specific goals, objectives and needs related to products and services. They then combine this information with their marketing expertise to create strategies that will expand consumer bases, enhance product development and motivate customers to buy. Typical duties may include evaluating current procedures, researching consumer behavior, identifying market trends, creating strategic plans and managing marketing procedures. Employment within the consulting services field is projected to increase by 84 percent by 2018, according to the Bureau of Labor Statistics. Annual salaries of marketing consultants range from $29,300 to $102,444, Payscale reports.

Top Earning Industries for Jobs

International Marketing Manager:

  • Financial Services: $51,688-$82,477
  • Information Technology Services: $48,830-$79,621

Marketing Specialist:

  • Legal Services: $38,978-$65,622
  • Information Technology Services: $39,824-$56,284

Marketing Consultant:

  • Consultancy: $55,000-$87,898
  • Insurance and Financial Services: $51,035-$83,337

How Do I Find Online Marketing MBA Programs?

Rankings are a good indicator of a program’s quality and can help you identify which online Marketing MBA schools fit your needs. Rankings can be found in:

  • Businessweek
  • Forbes.com

These publications rank the top rated colleges and universities as well as the programs that they offer. Online Marketing MBA rankings are usually based on factors such as academic quality, student selectivity, student-to-faculty ratio, graduation rate and post-graduation outcome.

These search tools can also be helpful:

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