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What is an MBA in Marketing?

Marketing is growing faster than most areas of business thanks to advances in technology and consumers’ expectation for brick-and-mortar businesses to have ecommerce or social media prowess. The term “marketing” encompasses many responsibilities, including creating brochures, maintaining blogs, and designing targeted advertising plans. Whether you are a creative or strategic thinker, an online MBA in marketing can open the door to a six-figure career in business.

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Graduates with an MBA in marketing earn 60% more than professionals with just a bachelor’s degree.

As illustrated in the table below, graduates with an MBA in marketing earn 60% more than professionals with just a bachelor’s degree, and their mid-career salary is higher as well. A marketing MBA online degree also offers more job variety and upward mobility, opening upper management career opportunities.

Comparison of Marketing Master’s Degrees

Because marketing is a broad field, marketing master’s degrees specialize in different areas. The table below highlights three of the most popular marketing degrees. A public relations degree focuses on establishing a company’s reputation and brand; an integrated marketing and communications degree emphasizes customer experience; and an MBA is a comprehensive degree, which often takes longer to acquire, but leads to higher earning potential.

Degree Description Average Salary (1-4 years experience) Length
Master’s in Integrated Marketing and Communications This interdisciplinary degree explores the principles and practices of advertising, public relations, and marketing to build brands and businesses. This degree stresses the customer experience and often involves engaging, serving, and communicating with clients and customers. $35,000 18 Months
Master’s of Arts in Public Relations This degree requires excellent technology, communication, and problem solving skills. Graduates become media managers, speech writers, and directors of public relations. They serve as an organization’s ethical core, ensuring truth and accuracy in corporate messaging. $45,365 12–18 Months
Master’s of Business Administration (MBA) in Marketing MBA programs stress the management side of marketing, focusing on global strategies and effects of marketing challenges on all areas of a business. MBA graduates often work in senior management positions, such as director or vice president, overseeing quality assurance and creating strategies for better company performance. $60,703 1-2 Years

While specific courses vary by program, the table below provides examples of a few classes common to most marketing MBA online programs. The top MBA in marketing online programs impart strong research, writing, and communication skills. Students learn to make decisions based on solid analysis and strategy.

Course Competencies Developed Occupational Skill Level
Strategic Marketing Gain knowledge of brand management practices and the ability to conduct market analysis to create pricing strategies that effectively increase performance. TITLE: Marketing Manager

SALARY: growth of 11%

Branding Implement, build, and maintain a brand consumers know and trust through effective use of tested models and strategies. TITLE: Marketing Communications Director

SALARY: growth of 7%

Data Analysis Use data mining tools and perform statistical analysis to make informed customer service, marketing, and financial decisions. TITLE: Marketing Consultant

SALARY: growth of 23%

Numerous career opportunities are open to graduates of online MBA in marketing programs, including account executive, brand manager, sales representative, and vice president of marketing. Three of the most common positions for graduates are described in the table below.

Marketing Manager Median Salary: $62,650
  • Start-up companies
  • Large corporations
  • Nonprofits
Marketing managers research, design, and implement advertising campaigns for print, digital, and broadcast mediums; they coordinate with both creative and sales teams.
Marketing Communications Director Median Salary: $76,294
  • Large organizations with strong public presences
Marketing communications directors oversee publicity, editorial, and marketing efforts and direct a team of writers, designers, and audio/visual experts. They handle budgets and business planning to maximize resources.
Marketing Event Manager Median Salary: $59,373
  • Medium to large organizations across industries
Marketing event managers coordinate promotional events from conception to completion, communicating with outside vendors and internal teams to maintain budgets and deadlines.
Rank School Location Cost Toggle Logo Tuition % Receiving Financial Aid Student Population School Type Description

Abilene Christian University

Location Abilene, TX Tuition Tuition $25,200 % Receiving Financial Aid 55% Student Population 4,544 School Type Private
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American University

Location Washington, DC Tuition Tuition $78,816 % Receiving Financial Aid 52% Student Population 13,198 School Type Private
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Averett University

Location Danville, VA Tuition Tuition $25,625 % Receiving Financial Aid 49% Student Population 991 School Type Private
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Azusa Pacific University

Location Azusa, CA Tuition Tuition $26,880 % Receiving Financial Aid 52% Student Population 9,975 School Type Private
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Babson College

Location Wellesley, MA Tuition Tuition $87,025 % Receiving Financial Aid 37% Student Population 3,057 School Type Private
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Baker College

Location Flint, MI Tuition Tuition $26,410 % Receiving Financial Aid 71% Student Population 23,790 School Type Private
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Bellevue University

Location Bellevue, NE Tuition Tuition $20,340 % Receiving Financial Aid 44% Student Population 9,760 School Type Private
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Benedictine University

Location Lisle, IL Tuition Tuition $38,400 % Receiving Financial Aid 60% Student Population 5,954 School Type Private
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Brandman University

Location Irvine, CA Tuition Tuition $23,040 % Receiving Financial Aid 56% Student Population 8,004 School Type Private
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Bryan College

Location Dayton, TN Tuition Tuition $19,620 % Receiving Financial Aid 52% Student Population 1,489 School Type Private
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California Lutheran University

Location Thousand Oaks, CA Tuition Tuition $36,900 % Receiving Financial Aid 58% Student Population 4,126 School Type Private
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California State University - Dominguez Hills

Location Carson, CA Tuition Tuition $16,560 % Receiving Financial Aid 38% Student Population 14,635 School Type Public
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Campbellsville University

Location Campbellsville, KY Tuition Tuition $17,244 % Receiving Financial Aid 48% Student Population 3,128 School Type Private
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Carnegie Mellon University

Location Pittsburgh, PA Tuition Tuition $115,000 % Receiving Financial Aid 38% Student Population 12,963 School Type Private
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Central Michigan University

Location Mount Pleasant, MI Tuition Tuition $21,600 % Receiving Financial Aid 78% Student Population 26,825 School Type Public
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City University of Seattle

Location Seattle, WA Tuition Tuition $33,024 % Receiving Financial Aid 50% Student Population 2,347 School Type Private
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Colorado State University - Fort Collins

Location Fort Collins, CO Tuition Tuition $39,732 % Receiving Financial Aid 45% Student Population 30,614 School Type Public
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Concordia University - Wisconsin

Location Mequon, WI Tuition Tuition $27,261 % Receiving Financial Aid 67% Student Population 8,268 School Type Private
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Dallas Baptist University

Location Dallas, TX Tuition Tuition $32,616 % Receiving Financial Aid 63% Student Population 5,319 School Type Private
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Davenport University

Location Grand Rapids, MI Tuition Tuition $22,950 % Receiving Financial Aid 71% Student Population 8,142 School Type Private
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DeSales University

Location Center Valley, PA Tuition Tuition $30,240 % Receiving Financial Aid 66% Student Population 3,136 School Type Private
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Drexel University

Location Philadelphia, PA Tuition Tuition $63,994 % Receiving Financial Aid 56% Student Population 25,595 School Type Private
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East Carolina University

Location Greenville, NC Tuition Tuition $12,342 % Receiving Financial Aid 57% Student Population 28,289 School Type Public
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Endicott College

Location Beverly, MA Tuition Tuition $31,454 % Receiving Financial Aid 63% Student Population 4,695 School Type Private
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Fayetteville State University

Location Fayetteville, NC Tuition Tuition $7,813 % Receiving Financial Aid 67% Student Population 6,104 School Type Public
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Florida Institute of Technology

Location Melbourne, FL Tuition Tuition $32,256 % Receiving Financial Aid 41% Student Population 6,631 School Type Private
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Fort Hays State University

Location Hays, KS Tuition Tuition $13,600 % Receiving Financial Aid 41% Student Population 14,210 School Type Public
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Gannon University

Location Erie, PA Tuition Tuition $29,850 % Receiving Financial Aid 62% Student Population 4,416 School Type Private
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Gardner-Webb University

Location Boiling Springs, NC Tuition Tuition $19,800 % Receiving Financial Aid 40% Student Population 4,329 School Type Private
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Golden Gate University - San Francisco

Location San Francisco, CA Tuition Tuition $54,810 % Receiving Financial Aid 67% Student Population 2,735 School Type Private
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Idaho State University

Location Pocatello, ID Tuition Tuition $21,924 % Receiving Financial Aid 49% Student Population 13,078 School Type Public
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Indiana Institute of Technology

Location Fort Wayne, IN Tuition Tuition $21,210 % Receiving Financial Aid 85% Student Population 7,542 School Type Private
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King University

Location Bristol, TN Tuition Tuition $21,780 % Receiving Financial Aid 69% Student Population 2,920 School Type Private
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Lehigh University

Location Bethlehem, PA Tuition Tuition $38,700 % Receiving Financial Aid 44% Student Population 7,054 School Type Private
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Liberty University

Location Lynchburg, VA Tuition Tuition $20,340 % Receiving Financial Aid 66% Student Population 80,494 School Type Private
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Lindenwood University

Location Saint Charles, MO Tuition Tuition $26,520 % Receiving Financial Aid 62% Student Population 11,620 School Type Private
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Lynn University

Location Boca Raton, FL Tuition Tuition $27,380 % Receiving Financial Aid 28% Student Population 2,693 School Type Private
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Maryville University

Location St. Louis, MO Tuition Tuition $27,300 % Receiving Financial Aid 66% Student Population 6,414 School Type Private
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Mercer University

Location Macon, GA Tuition Tuition $26,640 % Receiving Financial Aid 65% Student Population 8,600 School Type Private
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Mercy College

Location Dobbs Ferry, NY Tuition Tuition $28,908 % Receiving Financial Aid 61% Student Population 11,295 School Type Private
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Missouri State University - Springfield

Location Springfield, MO Tuition Tuition $10,890 % Receiving Financial Aid 50% Student Population 22,273 School Type Public
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Montclair State University

Location Montclair, NJ Tuition Tuition $29,900 % Receiving Financial Aid 60% Student Population 20,465 School Type Public
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National University

Location La Jolla, CA Tuition Tuition $26,208 % Receiving Financial Aid 41% Student Population 17,488 School Type Private
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New England College

Location Henniker, NH Tuition Tuition $23,800 % Receiving Financial Aid 77% Student Population 2,517 School Type Private
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New Jersey Institute of Technology

Location Newark, NJ Tuition Tuition $51,504 % Receiving Financial Aid 47% Student Population 11,325 School Type Public
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North Carolina State University

Location Raleigh, NC Tuition Tuition $44,920 % Receiving Financial Aid 42% Student Population 34,015 School Type Public
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North Park University

Location Chicago, IL Tuition Tuition $41,400 % Receiving Financial Aid 70% Student Population 3,159 School Type Private
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Northeastern University

Location Boston, MA Tuition Tuition $78,000 % Receiving Financial Aid 44% Student Population 19,940 School Type Private
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Northwest Missouri State University

Location Maryville, MO Tuition Tuition $13,530 % Receiving Financial Aid 60% Student Population 6,593 School Type Public
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Notre Dame de Namur University

Location Belmont, CA Tuition Tuition $32,256 % Receiving Financial Aid 68% Student Population 1,855 School Type Private
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Nova Southeastern University

Location Fort Lauderdale, FL Tuition Tuition $34,905 % Receiving Financial Aid 58% Student Population 23,236 School Type Private
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Nyack College

Location Nyack, NY Tuition Tuition $34,400 % Receiving Financial Aid 84% Student Population 2,664 School Type Private
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Oklahoma Christian University

Location Edmond, OK Tuition Tuition $19,440 % Receiving Financial Aid 53% Student Population 2,570 School Type Private
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Oklahoma State University

Location Stillwater, OK Tuition Tuition $19,908 % Receiving Financial Aid 42% Student Population 25,930 School Type Public
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Oklahoma Wesleyan University

Location Bartlesville, OK Tuition Tuition $18,540 % Receiving Financial Aid 68% Student Population 1,527 School Type Private
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Ottawa University

Location Ottawa, KS Tuition Tuition $22,860 % Receiving Financial Aid 76% Student Population 664 School Type Private
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Pepperdine University

Location Malibu, CA Tuition Tuition $89,180 % Receiving Financial Aid 44% Student Population 7,632 School Type Private
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Regis University

Location Denver, CO Tuition Tuition $34,200 % Receiving Financial Aid 56% Student Population 8,725 School Type Private
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Rivier University

Location Nashua, NH Tuition Tuition $20,412 % Receiving Financial Aid 68% Student Population 2,599 School Type Private
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Saint Joseph's University

Location Philadelphia, PA Tuition Tuition $33,759 % Receiving Financial Aid 49% Student Population 8,625 School Type Private
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Saint Leo University

Location Saint Leo, FL Tuition Tuition $25,920 % Receiving Financial Aid 60% Student Population 15,800 School Type Private
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Samford University

Location Birmingham, AL Tuition Tuition $29,268 % Receiving Financial Aid 34% Student Population 5,206 School Type Private
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Southeastern Oklahoma State University

Location Durant, OK Tuition Tuition $11,880 % Receiving Financial Aid 45% Student Population 3,754 School Type Public
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Southern New Hampshire University

Location Manchester, NH Tuition Tuition $22,572 % Receiving Financial Aid 67% Student Population 61,285 School Type Private
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St. Bonaventure University

Location Saint Bonaventure, NY Tuition Tuition $24,189 % Receiving Financial Aid 70% Student Population 1,992 School Type Private
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St. Thomas Aquinas College

Location Sparkill, NY Tuition Tuition $31,845 % Receiving Financial Aid 47% Student Population 1,836 School Type Private
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Stevens Institute of Technology

Location Hoboken, NJ Tuition Tuition $74,592 % Receiving Financial Aid 63% Student Population 6,359 School Type Private
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Suffolk University

Location Boston, MA Tuition Tuition $48,416 % Receiving Financial Aid 58% Student Population 7,922 School Type Private
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Syracuse University

Location Syracuse, NY Tuition Tuition $81,000 % Receiving Financial Aid 55% Student Population 21,789 School Type Private
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Temple University

Location Philadelphia, PA Tuition Tuition $59,760 % Receiving Financial Aid 66% Student Population 38,007 School Type Public
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Tennessee Technological University

Location Cookeville, TN Tuition Tuition $20,640 % Receiving Financial Aid 45% Student Population 10,900 School Type Public
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The Sage Colleges

Location Troy, NY Tuition Tuition $28,560 % Receiving Financial Aid 81% Student Population 2,897 School Type Private
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The University of Texas at Austin

Location Austin, TX Tuition Tuition $9,722 % Receiving Financial Aid 38% Student Population 50,950 School Type Public
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The University of Texas at Dallas

Location Richardson, TX Tuition Tuition $49,531 % Receiving Financial Aid 53% Student Population 24,554 School Type Public
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The University of Texas at Tyler

Location Tyler, TX Tuition Tuition $27,936 % Receiving Financial Aid 43% Student Population 8,785 School Type Public
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Thomas Edison State University

Location Trenton, NJ Tuition Tuition $27,846 % Receiving Financial Aid 14% Student Population 13,093 School Type Public
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Tiffin University

Location Tiffin, OH Tuition Tuition $25,200 % Receiving Financial Aid 76% Student Population 3,496 School Type Private
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Touro University Worldwide

Location Los Alamitos, CA Tuition Tuition $18,000 % Receiving Financial Aid 13% Student Population 880 School Type Private
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University of Alabama at Birmingham

Location Birmingham, AL Tuition Tuition $39,168 % Receiving Financial Aid 52% Student Population 18,333 School Type Public
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University of Arizona

Location Tucson, AZ Tuition Tuition $45,000 % Receiving Financial Aid 41% Student Population 42,595 School Type Public
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University of Cincinnati

Location Cincinnati, OH Tuition Tuition $33,820 % Receiving Financial Aid 54% Student Population 36,042 School Type Public
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University of Colorado Colorado Springs

Location Colorado Springs, CO Tuition Tuition $29,484 % Receiving Financial Aid 47% Student Population 11,988 School Type Public
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University of Florida

Location Gainesville, FL Tuition Tuition $48,000 % Receiving Financial Aid 32% Student Population 50,645 School Type Public
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University of Hartford

Location West Hartford, CT Tuition Tuition $35,445 % Receiving Financial Aid 69% Student Population 6,912 School Type Private
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University of Houston - Victoria

Location Victoria, TX Tuition Tuition $12,510 % Receiving Financial Aid 50% Student Population 4,152 School Type Public
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University of Kansas

Location Lawrence, KS Tuition Tuition $35,700 % Receiving Financial Aid 45% Student Population 27,259 School Type Public
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University of Maryland

Location College Park, MD Tuition Tuition $83,970 % Receiving Financial Aid 35% Student Population 38,140 School Type Public
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University of Massachusetts - Amherst

Location Amherst, MA Tuition Tuition $35,100 % Receiving Financial Aid 60% Student Population 29,269 School Type Public
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University of Massachusetts - Lowell

Location Lowell, MA Tuition Tuition $17,250 % Receiving Financial Aid 57% Student Population 18,047 School Type Public
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University of Nebraska

Location Lincoln, NE Tuition Tuition $30,240 % Receiving Financial Aid 39% Student Population 25,260 School Type Public
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University of New Hampshire

Location Durham, NH Tuition Tuition $38,400 % Receiving Financial Aid 68% Student Population 15,351 School Type Public
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University of North Carolina

Location Chapel Hill, NC Tuition Tuition $114,078 % Receiving Financial Aid 32% Student Population 29,084 School Type Public
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University of North Texas

Location Denton, TX Tuition Tuition $19,440 % Receiving Financial Aid 53% Student Population 37,299 School Type Public
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University of Saint Mary

Location Leavenworth, KS Tuition Tuition $21,528 % Receiving Financial Aid 65% Student Population 1,427 School Type Private
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University of South Dakota

Location Vermillion, SD Tuition Tuition $12,111 % Receiving Financial Aid 57% Student Population 9,971 School Type Public
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University of South Florida - St Petersburg

Location St. Petersburg, FL Tuition Tuition $16,596 % Receiving Financial Aid 46% Student Population 4,739 School Type Public
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University of the Southwest

Location Hobbs, NM Tuition Tuition $21,564 % Receiving Financial Aid 55% Student Population 1,059 School Type Private
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University of Wisconsin - Oshkosh

Location Oshkosh, WI Tuition Tuition $29,448 % Receiving Financial Aid 54% Student Population 14,051 School Type Public
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University of Wisconsin - Whitewater

Location Whitewater, WI Tuition Tuition $22,932 % Receiving Financial Aid 63% Student Population 12,360 School Type Public
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Villanova University

Location Villanova, PA Tuition Tuition $64,800 % Receiving Financial Aid 43% Student Population 10,711 School Type Private
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Walsh University

Location North Canton, OH Tuition Tuition $24,660 % Receiving Financial Aid 77% Student Population 2,860 School Type Private
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Washington State University

Location Pullman, WA Tuition Tuition $27,891 % Receiving Financial Aid 49% Student Population 29,686 School Type Public
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Webster University

Location Saint Louis, MO Tuition Tuition $28,080 % Receiving Financial Aid 65% Student Population 15,256 School Type Private
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West Texas A&M University

Location Canyon, TX Tuition Tuition $11,098 % Receiving Financial Aid 53% Student Population 9,489 School Type Public
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Wilmington University

Location New Castle, DE Tuition Tuition $16,776 % Receiving Financial Aid 48% Student Population 15,002 School Type Private
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Wright State University

Location Dayton, OH Tuition Tuition $21,120 % Receiving Financial Aid 55% Student Population 17,070 School Type Public
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If you’ve decided that an MBA in Marketing is right for you, then it is time to start narrowing down the list of schools you are interested in. Here are a few tips and tricks to help you through this process.

  • Search for schools in your area

    Even though you are looking for online programs, it can be helpful to choose a school that is within a 100 mile radius of your home. Online students often report that they enjoy having the ability to visit campus if they want to. In addition, schools often partner with local businesses, meaning a school in your area will have a better chance of helping you find a job close to home.

  • Compare student outcomes data

    Many schools will readily provide this information on their website; however, if you can’t find it, be sure to contact the school and ask for it. This data should include graduation rates, employment rates, and the compensation levels of recent graduates. When looked at side-by-side, this information can give you an easy glimpse of program quality.

  • Estimate the expected costs of your programs

    Prospective students often underestimate the total cost of their program. Make sure you calculate the total number of credit hours you will need to graduate, and multiply that by cost per credit hour. Do not forget to include the cost of supplies, internet, and time you will spend not earning an income. Additionally, compare financial aid options, different schools may offer better financial aid packages and/or scholarships that can offset the cost of education.

  • Check that classes will fit in with your schedule

    One of the central benefits of online education is flexibility. However, some programs will require set meeting times, synchronous workshops, and mandatory campus visits. Be sure that you are aware of all time commitments and that they will fit into your current schedule.

  • Look for partnerships with local businesses

    The main objective of getting your MBA in Marketing is to find a secure job with a healthy salary in a field you enjoy. To that end, attending school that is well connected with local businesses can be a fantastic leg up upon graduation. Many of these partners will offer internships to students that can lead to full-time employment or provide the network and experience you need to get a job elsewhere.

  • Make sure the program is accredited

    Accreditation is the formal review process that ensures a school is offering a reputable program adhering to minimum academic standards. The Association to Advance Collegiate Schools of Business is the national agency that accredits for undergraduate, master’s and doctoral programs in business and accounting. By checking a program’s status with the AACSB, you can be confident you are receiving a recognized, quality degree. Employers generally will not hire job candidates who possess a degree from a school that is not accredited, and schools will not accept academic credentials from an unaccredited program.

  • Talk to current students and/or recent alumni

    One of the best resources when it comes to making a final decision on an online MBA in Marketing program is actual students and graduates. They can give you an unbiased, real-world take on how the program has served them, what they have liked, and what they have disliked. Ask an admissions counselor to put you in touch with a current student or recent alumni. Alternatively, use LinkedIn or Facebook to find and reach out to people.

From budgets to brochures, marketing requires a range of skills. Careers in the field may require professional licenses that prove the holder is up to date on the latest trends and techniques, particularly in digital media. Professional licensure is typically obtained outside the standard online MBA in marketing program, but since companies value highly trained workers, the cost of earning a professional license is frequently eligible for reimbursement through corporate employee education programs.

Liscense Description
Professional Certified Marketer® in Digital Marketing his certification demonstrates competency with digital marketing skills, such as metrics and conversion, email marketing, and search engine optimization. It is typically necessary for technology-focused marketing positions, such as social media editor, online marketing manager, and SEO manager. Five units of additional education are required each year to remain certified.
DMA Certified Marketing Professional A DMA certificate shows employers you can create and implement digital and traditional marketing campaigns using the latest cross-platform strategies. This certification helps brand managers, marketing managers, and promotions specialists maintain current skills and advance their careers. The certification requires ten continuing education units each year.
Chartered CMMP® With four levels of certification, CMMP programs are for marketing associates, managers, directors, and other supervisors who require in-depth knowledge of marking best practices, particularly as they apply to ethical responsibilities. A CMMP certificate requires both a college degree and prior work experience.

Before beginning a marketing MBA online program, check with your school’s financial aid office to see if scholarships are available. Scholarships are also available through foundations and private companies, with the average award being $2,500. Scholarships are available based on academic performance and financial need.