Top Online MBA Programs in Marketing

Are you ready to discover your MBA program?

Entry-level business and financial occupations often require related bachelor’s degrees, and earning your online MBA in marketing signals further passion and ambition. Master’s in marketing programs can provide the skills and knowledge necessary for management careers that pay well above the already substantial $68,350 median annual wage for business and financial occupations.

Most companies rely on marketers to generate client or customer interest in company goods or services, so online MBA in marketing graduates can find work in many industries. See below for more information on online marketing MBA career paths, degree types and benefits, and available resources for marketing students.

Top 10 Online MBA Programs in Marketing

Rank School Location
1 Johns Hopkins University Baltimore, MD
2 Saint Joseph's University Philadelphia, PA
3 Villanova University Villanova, PA
4 University of North Carolina at Chapel Hill Chapel Hill, NC
5 Carnegie Mellon University Pittsburgh, PA
6 Messiah College Mechanicsburg, PA
7 University of Denver Denver, CO
8 Samford University Birmingham, AL
9 Rice University Houston, TX
10 St. Bonaventure University Saint Bonaventure, NY

Online MBA Programs for You

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Top Online MBA Programs in Marketing for 2020

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How We Rank Online MBA Programs

Want to know how we create our rankings? We assess schools based on academic quality, affordability, online flexibility, and student success.

  1. Johns Hopkins University

    Baltimore, MD



    America's first research college, John Hopkins University enjoys a storied reputation for distinguished academics, faculty, and alumni. Working professionals can complete the 54-credit flexible MBA in 2.7 years if enrolled part time. The program's six concentrations include an MBA in marketing.

    Learners in this top online MBA develop operational knowledge and leadership skills through a core examining topics such as business law, corporate finance, and information systems. The marketing concentration equips learners with the expertise to launch new products, attract customers, and maintain consumer brand loyalty.

    Participants take control by choosing their marketing courses, including advanced behavioral marketing, channel strategy, customer analytics, and social media analytics. A hybrid format gives students the best of both worlds. Admission requires GMAT or GRE scores, with waivers available for students with strong academic backgrounds.

    Other Concentrations

  2. Saint Joseph's University

    Philadelphia, PA



    A Jesuit college located in Pennsylvania, Saint Joseph's University offers a comprehensive catalog of degrees rooted in the liberal arts. The online MBA in marketing offers a fully online format and a hybrid option, which features on-campus sessions in Philadelphia. The MBA's 10 concentrations include marketing.

    The 12-month MBA requires 33-53 credits, depending on students' academic backgrounds. Degree-seekers complete an MBA core that teaches them to create and measure shareholder value, deploy business analytics, promote excellence in organizations, and empower human potential.

    This top online MBA's marketing concentration reviews topics including consumer behavior, marketing analytics, and international channel marketing. Students who complete all MBA courses showcase their skills during a capstone global business strategy simulation. MBA learners study in small classrooms, encouraging discussion and collaboration. Part-time students complete this degree in 2-2.5 years. Admission requires GMAT or GRE scores.

    Other Concentrations

  3. Villanova University

    Villanova, PA



    A renowned institution, Villanova University offers academic curricula built on the Augustinian Catholic intellectual tradition. The online MBA in marketing offers a two-year curriculum, featuring specializations in marketing and strategic marketing.

    The 48-credit MBA requires courses in functional areas such as corporate finance and strategic marketing management. Participants complete up to 15 elective credits, learning to build brands, employ marketing research tools, use digital marketing, and market globally. They may pursue both marketing specializations, with some courses counting toward both.

    MBA marketing students work on team projects that facilitate collaboration. One involves a social enterprise consulting practicum, for which teams of learners work on a client project serving the greater good. Participants meet face-to-face with peers and faculty during weekend residencies on campus in Pennsylvania. Admission to this top online MBA requires GMAT or GRE scores.

    Other Concentrations

  4. University of North Carolina at Chapel Hill

    Chapel Hill, NC



    The University of North Carolina is considered a "public Ivy" because it offers programming on par with that of private Ivy League colleges. Carolina offers an online MBA in marketing with an asynchronous curriculum, which meets working professionals' needs. Students complete the 62-credit degree in 18-36 months.

    The MBA core focuses on functional areas such as finance, operations, and business strategy. Aspiring marketing mavens learn to conduct market analysis, global marketing, and customer and product management. Through experiential learning opportunities, students master the application of their skills in real-world contexts.

    Participants receive firsthand exposure to challenges in the business arena through two immersives, held in major cities in the U.S. and around the world. Admission to one of the nation's best MBAs requires GMAT or GRE scores for applicants with fewer than five years' professional experience.

    Other Concentrations

  5. Carnegie Mellon University

    Pittsburgh, PA



    Established by Andrew Carnegie, Carnegie Mellon University creates world-class talent through a curriculum that emphasizes disciplinary knowledge, leadership, and interpersonal skills. The online MBA in marketing incorporates these values through a part-time, hybrid curriculum, which learners complete through live web sessions twice weekly.

    Students acquire a sound understanding of finance, operations, accounting, and other areas. The marketing emphasis trains learners in a comprehensive number of units, such as product marketing, segmentation, and marketing with social media. "Access weekends," held six times per year in various locations, build personal and professional connections as students meet with faculty and peers.

    The Tepper School of Business provides its students with access to top-ranked career services, leadership training, and other professional development activities. Admission to this top online MBA requires GMAT (preferred) or GRE scores.

    Other Concentrations

  6. Messiah College

    Mechanicsburg, PA



    Messiah College, a private evangelical Christian college in central Pennsylvania, offers an online MBA with a digital marketing concentration. The 36-credit curriculum empowers learners with the latest digital marketing techniques and strategies, which they can apply immediately in the workplace.

    Faculty deliver the program fully online with a two-year completion timeline. Students begin this top online MBA with a core covering topics such as managerial accounting and finance and decision-making with data. The concentration focuses on three topics: digital marketing, social media strategy, and marketing analytics.

    Students demonstrate their mastery of the content when they complete a capstone project in collaboration with a faculty member and a business organization. The school avails students to extensive career development and networking opportunities. All students pay the same tuition, regardless of residency. Admission requires a minimum 3.0 GPA.

    Other Concentrations

  7. University of Denver

    Denver, CO



    The University of Denver celebrates 100 years of preparing business leaders. The Daniels School of Business developed an online MBA in marketing to cultivate leaders who embrace civic responsibility. The 60-credit curriculum blends live online classes, immersive experiences, and weekly assignments, which students complete at their own pace.

    The marketing concentration teaches students to make keen, data-driven marketing decisions, track consumer behavior trends, and identify and develop solutions for marketing challenges. Students attain the mindset of ethical leaders with a course that teaches how to lead with integrity. They subsequently complete a capstone to align business ideas with their sense of purpose.

    Participants in this top MBA collaborate with classmates and business leaders to develop solutions to challenges in existing organizations. Three-day immersions facilitate in-person networking and professional development. Executives in residence share their experiences through guest lectures and case writing. Admission requires a minimum 2.5 GPA and prefers 36 months of professional experience.

    Other Concentrations

  8. Samford University

    Birmingham, AL



    A Christian college located in Alabama, Samford University cultivates a cadre of scholars and servant leaders. The MBA in marketing develops managers who excel in today's competitive global business arena. Faculty deliver the program fully online or in a hybrid format, with courses on campus in Birmingham.

    Students complete 36-45 credits, depending on their academic background. The curriculum covers an MBA core including competencies such as managerial finance, operations management, and accounting for decision-making. Students use three elective courses to customize the MBA with a marketing concentration.

    Faculty at Samford focus on the practical application of business skills in the workplace. This top online MBA develops leaders with a mindset of corporate and social responsibility. Students hone the problem-solving and decision-making skills required of effective managers. In-state and out-of-state students pay the same tuition. Admission requires competitive GMAT or GRE scores.

    Other Concentrations

  9. Rice University

    Houston, TX



    A recognized leader in higher education, Rice University administers a two-year MBA in marketing, enrolling professionals from diverse educational and work backgrounds. The 54-credit MBA@Rice immerses students in live online sessions. From anywhere in the world, learners review case studies and collaborate on projects with peers in the virtual classroom.

    During their first year, students concentrate on the MBA core to acquire advanced skills in areas such as financial accounting and data analysis. The second year features MBA@Rice marketing concentration units, plus other electives. Participants use in-person learning experiences on the Rice University campus and abroad, connecting with peers, mentors, and faculty.

    Comprehensive support services include a complimentary WeWork Global Access Membership, which allows students to work from any of 240 office spaces worldwide. Admission to this top online MBA requires GMAT or GRE scores.

    Other Concentrations

  10. St. Bonaventure University

    Saint Bonaventure, NY



    At St. Bonaventure University, online programs build on a tradition of academic excellence held since 1858. New York-based SBU ranks in the top 5% of business schools worldwide. Students complete an online MBA with a concentration in marketing in just 20 months. They develop character as an integral part of their business training from a college steeped in Catholic-Franciscan values.

    The MBA begins with a three-course foundation, which prepares students for upper-level courses. The MBA core builds on its foundation to focus on topics like financial management, marketing management, and organizational behavior. The concentration cultivates business professionals well-versed in consumer behavior who can conduct marketing research and international marketing.

    Faculty use the curriculum to help students cultivate their capacity for moral and ethical decision-making. Virtual meetings and messaging apps facilitate an online learning community. Admission does not require GMAT/GRE scores for applicants with a minimum 3.0-3.3 GPA, plus two years of relevant experience.

    Other Concentrations

What Is an MBA in Marketing?

Top online MBAs in marketing cultivate both general business management acumen and advanced marketing, advertising, and public relations skill sets. Students learn to analyze economic trends, markets, and consumers. These professionals also guide other staff in planning and implementing compelling marketing campaigns.

Marketing MBA graduates often hold a competitive edge over bachelor’s graduates when competing for high-paying careers such as marketing manager, sales manager, or public relations manager. Given the 7% growth projected by the Bureau of Labor Statistics (BLS) for business positions between 2018 and 2028, an MBA may help to secure your future career advancement.

Why Should You Get an Online MBA in Marketing?

As rigorous as their on-campus equivalents, many of the top online MBA programs feature evening or asynchronous class attendance options, which allow students to advance their career while maintaining their current day job. Online tuition sometimes costs less than on-campus tuition, and online students also save on residency and commuting costs.

Online MBA programs in marketing develop the analytical and creative skills marketing professionals need as they assess markets and design marketing campaigns for various public, private, and government sector employers. The best online MBA in marketing programs also require capstone research projects and/or internships that allow students to apply new knowledge and hone their marketing skills.

Professionals from other career backgrounds sometimes use top online MBA programs to transition into careers in marketing. Earning an advanced degree also can help marketing professionals to obtain lucrative promotions. BLS salary data suggests that marketing manager salaries typically range from $69,840-$181,780.

What Can You Do With an MBA in Marketing?

  • Marketing Manager

    Marketing managers direct the creation and implementation of marketing campaigns. Both analytical and creative, these professionals may conduct market analyses and influence design elements. Marketers also benefit from communications and project management skills, as they manage marketing staff and collaborate with design, sales, and finance teams.

    According to the BLS, advertising, promotions, and marketing managers earned a $132,620 median salary in 2018. The BLS also projects 8% growth in marketing manager positions between 2018 and 2018.

  • Marketing Communications Director

    Marketing communications directors lead marketing and communications departments. These professionals analyze market reports, generate marketing goals and strategies, and oversee staff in implementing marketing and communications plans. Marketing communications directors communicate with accounting, sales, and other departments involved in marketing budgets and campaigns.

    These professionals require market research skills and advanced skills in personnel and project management. PayScale reports the median salary for this career is $81,000.

  • Marketing Events Manager

    Marketing events managers design, plan, and coordinate marketing events. These professionals need strong organization and communication skills as they integrate diverse aspects of event planning, work on budgets, and make arrangements with vendors.

    PayScale reports median marketing event manager salaries are $63,000 annually.

  • Public Relations Specialist

    Sometimes called media or communications specialists, PR specialists manage their organizations’ public image by creating media content such as press releases, speeches, and promotional programs. PR specialists may also generate materials or programs designed to increase public awareness of organizational missions and activities. These professionals also use various social media and other tools to assess and respond to public opinion.

    PR specialists need advanced management, marketing, and social analysis skills. PR specialists earned a $60,000 median annual salary in 2018, and the BLS projects a job growth rate of 6% for this career during 2018-2028.

  • Market Research Analyst

    Market research analysts conduct the market research and evaluations needed to create data-driven marketing campaigns. These analysts assess, analyze, and synthesize diverse data regarding customer demographics, competitors, sales trends, and market fluctuations. These professionals need advanced reporting and data visualization skills, as they communicate their findings to marketing managers and executives.

    These professionals earned a median annual salary of $63,120 in 2018, and the BLS projects an extremely promising job growth outlook of 20% for market research analyst positions between 2018 and 2028.

Online MBA in Marketing Curriculum

Online MBA programs combine advanced marketing coursework with general business skills in management, budgeting, and communications. However, curricula differ by school, and some MBA programs concentrate more heavily on marketing than others. See below for marketing courses that often appear in online marketing MBA programs.

  • Data Analysis

    Students in this course learn how to make data-driven marketing decisions by using data analysis strategies and tools such as statistical analysis and data mining.

  • Branding

    This course focuses on communications and advertising strategies for cultivating brand name recognition and trust.

  • Digital Marketing and Social Media Management

    This course teaches students how to strategize, plan, and create engaging marketing content for online contexts. Students also learn advertising performance evaluation methods and may create and evaluate their own social media marketing campaign.

See More Top MBA Programs

How to Choose the Right Online MBA in Marketing Program

Choosing the right online marketing MBA program requires careful consideration of many factors, including degree type, curriculum focus, and school and program accreditation. Marketing master’s degrees come in a few varieties. A master’s in public relations emphasizes branding and communications skills-building, while a master’s in marketing and communications focuses on customer service and experience improvement tools. An online MBA in marketing cultivates more general and diverse business management and marketing skills. This skill set supports MBA graduates as they pursue lucrative management roles such as marketing or sales manager.

Also consider program and school quality as you choose where to apply. Respected schools usually boast regional accreditation from the Council for Higher Education Accreditation’s approved agencies, and many top MBA schools also hold accreditation from the Association to Advance Collegiate Schools of Business.

Prospective MBA students should also consider practical factors such as cost, schedule constraints, program timelines, extracurricular requirements, and location. MBA price tags vary significantly; top online MBA programs often cost more, but can lead to higher-paying careers in marketing. Also note that some programs allow part-time attendance, which extends graduation timeline, but enables you to maintain your current job and income while advancing your career.

Before applying, check each program’s extracurricular and on-campus requirements to ensure that your time and finances allow for any required travel. Attending well-respected local MBA programs can increase your access to networking, mentorship, internship, and employment opportunities.

Scholarships for Marketing MBA Programs

Many private foundations, schools, and governmental and professional organizations offer undergraduate and graduate scholarships based on financial need, academic merit, or identity. The sample scholarships described below can help eligible online marketing MBA students reduce their financial burden, so take the time to consider these and other available scholarships.

  • Lagrant Foundation Graduate Scholarships

    Who Can Apply: The Lagrant Foundation awards scholarships to Black, Asian, Hispanic, and Native American U.S. citizens, permanent residents, and DACA recipients enrolled full time in advertising-related graduate programs at accredited U.S. schools. Candidates must demonstrate a 3.2 minimum GPA and provide a resume, transcripts, essays, and a letter of recommendation.

    Amount: $3,750

    Apply for Scholarship

  • International Foodservice Editorial Council Scholarship

    Who Can Apply: Students enrolled full time in a degree-granting programs at accredited colleges or universities may apply for the IFEC scholarship if their education and experience prepare them for writing or public relations careers in food services. Students must demonstrate academic merit, financial need, and good character.

    Amount: $1,500-$6,000

    Apply for Scholarship

  • Special Equipment Market Association

    Who Can Apply: SEMA grants scholarships to qualified U.S. students pursuing careers in the automotive industry. Students from any discipline may apply, but they need to write a statement of purpose that indicates their career plans. Applications must include a letter of recommendation and official transcripts demonstrating a 2.5 minimum GPA.

    Amount: Up to $5,000

    Apply for Scholarship

  • SE Ranking Scholarship Program

    Who Can Apply: The SE Ranking SEO Software company awards scholarships to eligible marketing students enrolled in or accepted to accredited schools. Application materials include a 1,000-word essay.

    Amount: $1,000

    Apply for Scholarship

  • Association of Latino Professionals for America Scholarship

    Who Can Apply: ALPFA awards scholarships to eligible Hispanic U.S. citizens or permanent residents enrolled full time in business-related programs at accredited four-year higher education institutions. Applicants need a 3.3 minimum GPA.

    Amount: Varies

    Apply for Scholarship

Professional Organizations for Marketing

Many marketing students and professionals join professional organizations that provide education, networking, and leadership opportunities. Educational opportunities typically include training, online courses, and certification programs. Networking resources include job boards, online discussion boards, and events such as annual conferences. Members can bolster their resumes by volunteering for and leading committees, projects, and events. Some organizations also provide mentorship and discounted membership for students.

American Marketing Association

Since 1953, AMA has advocated for marketing professionals. AMA provides professional development through training, networking events, and leadership opportunities. Other AMA benefits include academic journals, marketing toolkits, and discounted subscription rates on industry publications.

Search Engine Marketing Professional Organization

A nonprofit focused on advancing the SEO marketing industry and its professionals, SEMPO provides a job board and hosts networking events, training, and webinars. As part of the Digital Analytics Association, SEMPO offers heavily discounted student memberships.

Sales and Marketing Executives International

This international nonprofit supports marketing professionals by facilitating knowledge exchange, professional certification, and networking opportunities. SMEI also offers career resources and student mentorship.

Society for Marketing Professional Services

This society helps marketing professionals stay current by providing relevant career resources, events, publications, and an online marketing center.

Association of National Advertisers

The oldest U.S. advertising association, the ANA provides training, advocacy, and leadership for marketing professionals. The ANA also runs conferences and other networking events.

Accredited Online College Programs

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