Earning an MBA in marketing online program can give working professionals a boost in their careers. The master of business administration with a concentration in marketing introduces learners to the inner workings of business and deepens their core marketing skills. As a result, candidates enjoy ample career opportunities as managers, analysts, consultants, and top executives. This page outlines what students can expect to learn, the career paths available to graduates, how an online MBA differs from other online marketing degrees, and scholarships available to students.
Online MBA in Marketing Curriculum
While many schools offer an online master's degree in marketing, not all curricula are the same. The specific courses, concentrations, and emphases all vary by program. The chart below outlines some courses commonly found in most online marketing master's degrees.
- Understand and use email marketing tools
- Use data management platforms
- Data analysis and customer insights
- Segmentation and personalization
- Collect and leverage customer data
- Set expectations about a brand with the general public
- Implement proven branding strategies
- Create, grow, and maintain brand identities
- Analyze emerging research and adjust branding strategies accordingly
- Understand cultural, religious, and linguistic differences between markets
- Adjust marketing strategies based on regional differences
New Product Development
- Use market analysis to identify needs for new products
- Oversee the research and development phase
- Implement research-backed new product strategies
- Take new products to market with great sales
Comparison of Marketing Master's Degrees
|Degree Type||Description||Potential Career Path|
|MBA in Marketing||A master's degree in marketing prepares graduates to manage marketing teams. Learners take general business classes, including financial management, organizational strategy, and leadership. Courses help marketing professionals understand how their efforts fit with a company's larger goals. Marketing courses round out these specialized degrees.||Marketing management jobs, including vice president of marketing.|
|Master of Science in Marketing||These research-focused degrees help candidates understand the technical side of marketing. Learners take courses such as analyzing consumer behavior, marketing analytics, pricing, and consulting. They often include internships, thesis papers, or capstone courses. These classes prepare graduates to conduct market research, interpret the results, and make marketing recommendations based on their findings.||Analysis and consulting roles, such as an independent marketing consultant or market research analyst.|
|Master in Global Marketing||This master's degree in marketing explores many of the same concepts as other marketing students, but with an emphasis on international markets. Courses prepare them to account for cultural differences between the regions in which their companies sell products and services. These degrees can focus on either management or research.||Marketing roles at international companies, which can include top-executive jobs, consulting, or analysis.|
|Master in Marketing Communications||This online marketing degree focuses on the tasks that marketing teams carry out to implement their strategies. Required coursework in advertising, public relations, branding, and digital communications prepare learners to excel in copywriting, social media management, visual design, and brand creation.||Mid-level management positions across the marketing field, including public relations, advertising, and marketing managers.|
Scholarships can help make an online marketing degree more affordable. Students pursuing their MBA in marketing online qualify for several scholarships, including those for MBA candidates, marketing master's students, and graduate degree candidates more broadly. Below are five scholarships that can help ease the tuition burden.
|Mary Elizabeth Lockwood Beneventi MBA Scholarship||
Who Can Apply: The Daughters of the American Revolution award one student each year with a $2,000 scholarship. Candidates must hold GPAs of at least 3.25 and study business administration at an accredited school.
|The LAGRANT Foundation (TLF) Graduate Scholarship||
Who Can Apply: Each year, TLF awards 20 graduate students with this scholarship. Applicants must be a member of an ethnic minority group, and should take at least nine credits each term, have at least one year left in their programs, and present GPAs of at least 3.2.
|HubShout Internet Marketing Scholarship||
Who Can Apply: HubShout grants this award to two college students who demonstrate a passion for digital marketing. Candidates should maintain a minimum 3.0 GPA and enroll in accredited schools.
|AfterCollege Business Student Scholarship||
Who Can Apply: AfterCollege awards this scholarship to college students pursuing any level of degree in any area of business. Applicants must maintain GPAs of at least 3.0 and list the skills that make them excellent candidates in their fields.
|American Marketing Association (AMA) Collegiate Awards & Competitions||
Who Can Apply: Learners who join the student subsections of the AMA compete for scholarships and awards throughout the year. Candidates must demonstrate outstanding skills in outbound sales, website design, and pitching ideas.