An online MBA in marketing offers working professionals a flexible way to earn an advanced degree. Whether they are looking for higher salary potential, career advancement, or both, these programs can help. Our guide outlines some common questions prospective students have and why this degree can be an excellent investment in your career.
What Is an MBA in Marketing? FAQs
An MBA in marketing combines the business skills taught in traditional MBA programs with graduate-level courses in marketing.
What is an MBA in marketing?
These programs typically include all of the business administration courses found in a traditional MBA program, plus advanced courses in marketing.
What do students learn from a marketing MBA?
The core curriculum of a traditional MBA covers managerial economics, organizational behavior, financial management, and business research methods. In a marketing concentration, students also take courses like advanced consumer behavior, promotional strategies, digital marketing, and marketing management. Many MBA programs require degree candidates to complete capstone courses in their final semesters. These classes require learners to draw from previous learning to complete projects and round out their portfolios.
How does it differ from an MS in marketing?
Students interested in an advanced marketing program should also consider a master's degree in marketing without the MBA designation. These degrees offer more in-depth insights into marketing strategy, but fewer classes relevant to business operations. For example, while master's in marketing degrees may cover topics like public relations and advertising, they rarely include MBA core classes like financial management and organizational structures.
Why choose the MBA in marketing over the MS in marketing?
An MBA in marketing provides graduates with more career flexibility. They can pursue careers at all levels of a business, including top executive roles like chief marketing officer.
Why Should You Get an Online MBA in Marketing?
Online programs are usually far more convenient for working professionals, and an online MBA in marketing can prepare graduates for high-paying, in-demand jobs.
Online MBAs in marketing suit busy working professionals who can't attend traditional on-campus courses. Students who work full-time jobs or have demanding personal responsibilities may also find that distance education is a flexible alternative. Learners can complete coursework when their schedules allow and may be able to earn an advanced degree in as little as one year.
The Bureau of Labor Statistics (BLS) projects 10% growth for marketing managers between 2016 and 2026 -- faster than the average.
Employers recognize that job candidates who hold an MBA in marketing are prepared to lead marketing teams, stay on budget, hire successful employees, manage projects, and analyze data to increase their effectiveness. In fact, O-Net Online reports that 39% of market research analysts and marketing specialists have some form of a master's degree, like an MBA.
Job seekers face a favorable labor market. The Bureau of Labor Statistics (BLS) projects 10% growth for marketing managers between 2016 and 2026 -- faster than the average. The BLS also projects that the demand for market research analysts will grow 23% -- more than three times the national average. These positions pay well, too: Marketing managers earn median salaries of $134,290, while market research analysts earn about $63,120.