Compiled and Written By OnlineMBA.com Staff


Entry-level business and financial occupations often require related bachelor's degrees, and earning your online MBA in marketing signals further passion and ambition. Master's in marketing programs can provide the skills and knowledge necessary for management careers that pay well above the already substantial $68,350 median annual wage for business and financial occupations.

Most companies rely on marketers to generate client or customer interest in company goods or services, so online MBA in marketing graduates can find work in many industries. See below for more information on online marketing MBA career paths, degree types and benefits, and available resources for marketing students.

Here are the 10 Best Online MBA Programs in Marketing:

  1. Johns Hopkins University - Baltimore, MD
  2. Saint Joseph's University - Philadelphia, PA
  3. Villanova University - Villanova, PA
  4. University of North Carolina at Chapel Hill - Chapel Hill, NC
  5. Carnegie Mellon University - Pittsburgh, PA
  6. Messiah College - Mechanicsburg, PA
  7. University of Denver - Denver, CO
  8. Samford University - Birmingham, AL
  9. Rice University - Houston, TX
  10. St. Bonaventure University - Saint Bonaventure, NY
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Top Online MBA Programs in Marketing for 2020

Rank School Location Cost Toggle Logo Tuition % Receiving Financial Aid Student Population School Type Description
1
Johns Hopkins University
Location Baltimore , MD Tuition $$$$$ % Receiving Financial Aid 68 Student Population 26,152 Tuition $76,140 School Type Private

America's first research college, John Hopkins University enjoys a storied reputation for distinguished academics, faculty, and alumni. Working professionals can complete the 54-credit flexible MBA in 2.7 years if enrolled part time. The program's six concentrations include an MBA in marketing.

Learners in this top online MBA develop operational knowledge and leadership skills through a core examining topics such as business law, corporate finance, and information systems. The marketing concentration equips learners with the expertise to launch new products, attract customers, and maintain consumer brand loyalty.

Participants take control by choosing their marketing courses, including advanced behavioral marketing, channel strategy, customer analytics, and social media analytics. A hybrid format gives students the best of both worlds. Admission requires GMAT or GRE scores, with waivers available for students with strong academic backgrounds.

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2
Saint Joseph's University
Location Philadelphia , PA Tuition $$$$$ % Receiving Financial Aid 98 Student Population 7,589 Tuition $56,975 School Type Private

A Jesuit college located in Pennsylvania, Saint Joseph's University offers a comprehensive catalog of degrees rooted in the liberal arts. The online MBA in marketing offers a fully online format and a hybrid option, which features on-campus sessions in Philadelphia. The MBA's 10 concentrations include marketing.

The 12-month MBA requires 33-53 credits, depending on students' academic backgrounds. Degree-seekers complete an MBA core that teaches them to create and measure shareholder value, deploy business analytics, promote excellence in organizations, and empower human potential.

This top online MBA's marketing concentration reviews topics including consumer behavior, marketing analytics, and international channel marketing. Students who complete all MBA courses showcase their skills during a capstone global business strategy simulation. MBA learners study in small classrooms, encouraging discussion and collaboration. Part-time students complete this degree in 2-2.5 years. Admission requires GMAT or GRE scores.

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3
Villanova University
Location Villanova , PA Tuition $$$$$ % Receiving Financial Aid 64 Student Population 11,030 Tuition $64,800 School Type Private

A renowned institution, Villanova University offers academic curricula built on the Augustinian Catholic intellectual tradition. The online MBA in marketing offers a two-year curriculum, featuring specializations in marketing and strategic marketing.

The 48-credit MBA requires courses in functional areas such as corporate finance and strategic marketing management. Participants complete up to 15 elective credits, learning to build brands, employ marketing research tools, use digital marketing, and market globally. They may pursue both marketing specializations, with some courses counting toward both.

MBA marketing students work on team projects that facilitate collaboration. One involves a social enterprise consulting practicum, for which teams of learners work on a client project serving the greater good. Participants meet face-to-face with peers and faculty during weekend residencies on campus in Pennsylvania. Admission to this top online MBA requires GMAT or GRE scores.

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4
University of North Carolina at Chapel Hill
Location Chapel Hill , NC Tuition $$$$$ % Receiving Financial Aid 67 Student Population 30,011 Tuition $125,550 School Type Public

The University of North Carolina is considered a "public Ivy" because it offers programming on par with that of private Ivy League colleges. Carolina offers an online MBA in marketing with an asynchronous curriculum, which meets working professionals' needs. Students complete the 62-credit degree in 18-36 months.

The MBA core focuses on functional areas such as finance, operations, and business strategy. Aspiring marketing mavens learn to conduct market analysis, global marketing, and customer and product management. Through experiential learning opportunities, students master the application of their skills in real-world contexts.

Participants receive firsthand exposure to challenges in the business arena through two immersives, held in major cities in the U.S. and around the world. Admission to one of the nation's best MBAs requires GMAT or GRE scores for applicants with fewer than five years' professional experience.

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5
Carnegie Mellon University
Location Pittsburgh , PA Tuition $$$$$ % Receiving Financial Aid 60 Student Population 14,029 Tuition $136,000 School Type Private

Established by Andrew Carnegie, Carnegie Mellon University creates world-class talent through a curriculum that emphasizes disciplinary knowledge, leadership, and interpersonal skills. The online MBA in marketing incorporates these values through a part-time, hybrid curriculum, which learners complete through live web sessions twice weekly.

Students acquire a sound understanding of finance, operations, accounting, and other areas. The marketing emphasis trains learners in a comprehensive number of units, such as product marketing, segmentation, and marketing with social media. "Access weekends," held six times per year in various locations, build personal and professional connections as students meet with faculty and peers.

The Tepper School of Business provides its students with access to top-ranked career services, leadership training, and other professional development activities. Admission to this top online MBA requires GMAT (preferred) or GRE scores.

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6
Messiah College
Location Mechanicsburg , PA Tuition $$$$$ % Receiving Financial Aid 100 Student Population 3,375 Tuition $24,840 School Type Private

Messiah College, a private evangelical Christian college in central Pennsylvania, offers an online MBA with a digital marketing concentration. The 36-credit curriculum empowers learners with the latest digital marketing techniques and strategies, which they can apply immediately in the workplace.

Faculty deliver the program fully online with a two-year completion timeline. Students begin this top online MBA with a core covering topics such as managerial accounting and finance and decision-making with data. The concentration focuses on three topics: digital marketing, social media strategy, and marketing analytics.

Students demonstrate their mastery of the content when they complete a capstone project in collaboration with a faculty member and a business organization. The school avails students to extensive career development and networking opportunities. All students pay the same tuition, regardless of residency. Admission requires a minimum 3.0 GPA.

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7
University of Denver
Location Denver , CO Tuition $$$$$ % Receiving Financial Aid 87 Student Population 11,952 Tuition $81,000 School Type Private

The University of Denver celebrates 100 years of preparing business leaders. The Daniels School of Business developed an online MBA in marketing to cultivate leaders who embrace civic responsibility. The 60-credit curriculum blends live online classes, immersive experiences, and weekly assignments, which students complete at their own pace.

The marketing concentration teaches students to make keen, data-driven marketing decisions, track consumer behavior trends, and identify and develop solutions for marketing challenges. Students attain the mindset of ethical leaders with a course that teaches how to lead with integrity. They subsequently complete a capstone to align business ideas with their sense of purpose.

Participants in this top MBA collaborate with classmates and business leaders to develop solutions to challenges in existing organizations. Three-day immersions facilitate in-person networking and professional development. Executives in residence share their experiences through guest lectures and case writing. Admission requires a minimum 2.5 GPA and prefers 36 months of professional experience.

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8
Samford University
Location Birmingham , AL Tuition $$$$$ % Receiving Financial Aid 98 Student Population 5,619 Tuition $31,032 School Type Private

A Christian college located in Alabama, Samford University cultivates a cadre of scholars and servant leaders. The MBA in marketing develops managers who excel in today's competitive global business arena. Faculty deliver the program fully online or in a hybrid format, with courses on campus in Birmingham.

Students complete 36-45 credits, depending on their academic background. The curriculum covers an MBA core including competencies such as managerial finance, operations management, and accounting for decision-making. Students use three elective courses to customize the MBA with a marketing concentration.

Faculty at Samford focus on the practical application of business skills in the workplace. This top online MBA develops leaders with a mindset of corporate and social responsibility. Students hone the problem-solving and decision-making skills required of effective managers. In-state and out-of-state students pay the same tuition. Admission requires competitive GMAT or GRE scores.

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9
Rice University
Location Houston , TX Tuition $$$$$ % Receiving Financial Aid 69 Student Population 7,124 Tuition $144,990 School Type Private

A recognized leader in higher education, Rice University administers a two-year MBA in marketing, enrolling professionals from diverse educational and work backgrounds. The 54-credit MBA@Rice immerses students in live online sessions. From anywhere in the world, learners review case studies and collaborate on projects with peers in the virtual classroom.

During their first year, students concentrate on the MBA core to acquire advanced skills in areas such as financial accounting and data analysis. The second year features MBA@Rice marketing concentration units, plus other electives. Participants use in-person learning experiences on the Rice University campus and abroad, connecting with peers, mentors, and faculty.

Comprehensive support services include a complimentary WeWork Global Access Membership, which allows students to work from any of 240 office spaces worldwide. Admission to this top online MBA requires GMAT or GRE scores.

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10
St. Bonaventure University
Location Saint Bonaventure , NY Tuition $$$$$ % Receiving Financial Aid 100 Student Population 2,379 Tuition $32,340 School Type Private

At St. Bonaventure University, online programs build on a tradition of academic excellence held since 1858. New York-based SBU ranks in the top 5% of business schools worldwide. Students complete an online MBA with a concentration in marketing in just 20 months. They develop character as an integral part of their business training from a college steeped in Catholic-Franciscan values.

The MBA begins with a three-course foundation, which prepares students for upper-level courses. The MBA core builds on its foundation to focus on topics like financial management, marketing management, and organizational behavior. The concentration cultivates business professionals well-versed in consumer behavior who can conduct marketing research and international marketing.

Faculty use the curriculum to help students cultivate their capacity for moral and ethical decision-making. Virtual meetings and messaging apps facilitate an online learning community. Admission does not require GMAT/GRE scores for applicants with a minimum 3.0-3.3 GPA, plus two years of relevant experience.

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11
Maryville University
Location St. Louis , MO Tuition $$$$$ % Receiving Financial Aid 100 Student Population 9,139 Tuition $27,846 School Type Private

Maryville University specializes in accessible, high-quality education. The Missouri school offers an MBA for working professionals to build expertise in core business areas. This program offers 12 specialization options.

The MBA with a concentration in marketing offers a fully online or blended curriculum, which students complete in just 12 months. The 42-credit degree teaches fundamental skills such as accounting for managers, business economics, and strategic marketing. Students develop a keen understanding of consumer behavior, learning marketing techniques such as SEO, social networking, branding, and marketing communications.

Faculty blend theoretical coursework and experiential learning activities. Maryville's partnerships with companies around the world give learners access to a buoyant network of possibilities. All students pay the same tuition, regardless of their state of residency. Six start dates each year afford flexibility. Admission to this top online MBA requires a minimum 3.0 GPA, with no business experience or GMAT/GRE scores.

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12
Regis University
Location Denver , CO Tuition $$$$$ % Receiving Financial Aid 97 Student Population 7,907 Tuition $40,170 School Type Private

Regis University builds programs on a foundation of Jesuit ideals, including a tradition of values-based experiential learning. The professional MBA offers a fully online curriculum, which learners can complete on a part-time basis while maintaining full-time employment. Students complete the degree in just over two years.

The 39- to 45-credit curriculum covers a core of fundamental skills successful business professionals must possess. Students learn finance for managers, operations management, managerial economics, and seven other topics. Participants use 12 credits to complete the marketing curriculum. Faculty prepare business managers who can consider the impact of their business decisions on the community and society.

An MBA capstone synthesizes lessons learned. Faculty use eight-week sessions to deliver the online MBA. All students pay the same tuition rates, regardless of residency. Admission requires GMAT/GRE scores at the discretion of the admissions committee.

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13
Pepperdine University
Location Malibu , CA Tuition $$$$$ % Receiving Financial Aid 86 Student Population 7,961 Tuition $94,380 School Type Private

A Christian college located in Malibu, Pepperdine University offers top-ranked undergraduate and graduate programs. This MBA, accredited by the Association to Advance Collegiate Schools of Business, focuses on leadership, strategy, and technology. Working professionals in the MBA with a concentration in marketing can keep full-time work schedules and still graduate in 20 months.

This top online MBA's 52-unit curriculum requires a core covering fundamental topics such as organizational behavior, financial management, and quantitative analysis. Students develop their marketing proficiencies in areas like consumer segmentation and product development.

Hands-on learning opportunities give learners experience developing business solutions with top companies such as Adobe and Coca-Cola. Students must engage in an immersion in Los Angeles to explore business ethics and develop leadership skills. Enrollees attend live weekly classes to complete the rest of the curriculum. Admission requires GMAT/GRE scores and at least two years of relevant career experience.

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14
Santa Clara University
Location Santa Clara , CA Tuition $$$$$ % Receiving Financial Aid 71 Student Population 8,642 Tuition $31,416 School Type Private

One of the oldest colleges in California, Santa Clara University maintains standing as a powerhouse in business education. The online MBA with a concentration in marketing continues this tradition with a curriculum taught by veteran educators and industry experts. Faculty designed the 68-unit degree specifically to train ordinary professionals to assume leadership roles in Silicon Valley.

Through live video classes, students in this top online MBA develop skills in financial accounting, financial management, and other fundamental aspects of business operations. Students use 26 units to explore areas of interest and a concentration. Marketing course options include tech marketing, marketing analytics, and internet marketing and e-commerce.

MBA students converge on campus for two residency weekends. Students access an alumni network spanning Silicon Valley and beyond. Alumni from the Leavey School of Business rank among the best-paid MBAs in the country. Admission requires GMAT/GRE scores.

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15
Endicott College
Location Beverly , MA Tuition $$$$$ % Receiving Financial Aid 96 Student Population 4,794 Tuition $31,962 School Type Private

Endicott College is a private school in Massachusetts. Students can complete the MBA on campus in Beverly, at satellite locations, or online. The online MBA in marketing advances nontraditional students' careers through an 18-month curriculum, which employs an applied-concepts approach.

The 36- to 42-credit curriculum provides advanced training in fundamental business areas and marketing strategies. Enrollees complete units in operations management, finance and decision-making, and accounting from a manager's perspective. They learn to manage customer relationships and deploy digital marketing.

Unlike many MBA programs, Endicott's allows learners to complete two concentrations, requiring 42 credits. Besides marketing, specialization options include entrepreneurship, maritime economics, and project management. Endicott charges 45% less for tuition than other MBA programs. Admission to this degree, one of the nation's best online MBAs, requires all school transcripts.

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16
Syracuse University
Location Syracuse , NY Tuition $$$$$ % Receiving Financial Aid 73 Student Population 22,803 Tuition $87,480 School Type Private

Located in upstate New York, Syracuse University offers a top-ranked MBA from the Martin J. Whitman School of Business. MBA@Syracuse lauds stellar alumni outcomes and career preparation. The online MBA with a concentration in marketing management uses a cohort model to blend online classes with in-person experiences.

The 36-credit curriculum begins with a traditional MBA core, which examines topics like accounting, microeconomics, and finance. The degree trains businesspeople skilled in managing marketing and sales operations through the effective use of marketing research, marketing analytics, and strategic brand management.

Participants attend three on-campus residencies, structured like business conferences with prominent business professionals as presenters. Attendees engage in professional development with peers and faculty through workshops and exploration of the host city. Syracuse remains one of the top private schools for veterans. Admission to one of the nation's best MBAs requires GMAT/GRE scores.

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17
Azusa Pacific University
Location Azusa , CA Tuition $$$$$ % Receiving Financial Aid 98 Student Population 10,095 Tuition $25,818 School Type Private

Students at Azusa Pacific University integrate faith and learning on a campus near Los Angeles. The 42- to 43-unit MBA develops ethical leaders through a curriculum reinforcing the school's Christian values. The degree offers a portfolio of specializations. The MBA in marketing core covers managerial accounting, operations management, quantitative analysis and research, and other topics.

Specialized coursework creates managers able to deploy market research and strategic digital marketing. Graduates can also integrate marketing communications to achieve organizational goals. Students receive support from faculty and peers, plus opportunities to meet with business executives for professional development.

MBA students mix and match delivery formats by studying online, on campus, or in a hybrid format. All students in this top online MBA pay the same tuition, regardless of residency. Admission requires a minimum 2.5 GPA and GMAT scores.

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18
American University
Location Washington , DC Tuition $$$$$ % Receiving Financial Aid 79 Student Population 14,311 Tuition $81,984 School Type Private

American University lauds a reputation for programs with experiential learning and a global perspective as the foundation. MBA@American enrolls midcareer professionals who want to advance their strategic management skills. The 48-credit program allows learners to customize their degrees through any of six focus areas of study.

The online MBA in marketing teaches students core skills such as financial management and strategic decision-making. The concentration prepares business leaders with advanced knowledge of brand management, business intelligence, and integrated marketing communication.

Students work with companies to solve real business challenges during two in-person immersions. The college holds at least one immersion in Washington, DC., and the other may involve an international location such as Madrid or Beijing. All students pay the same tuition rates, regardless of residency. Admission to this master's in marketing requires all school transcripts. Optional GMAT/GRE scores bolster the application.

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19
University of Massachusetts - Amherst
Location Amherst , MA Tuition $$$$$ % Receiving Financial Aid 89 Student Population 30,593 Tuition $40,500 School Type Public

A research powerhouse, the University of Massachusetts - Amherst offers a comprehensive academic catalog, which includes a growing portfolio of online degrees. The Isenberg School of Management MBA features an emphasis on experiential and collaborative learning in the virtual classroom.

The 45-credit MBA with a concentration in marketing integrates academic rigor with flexibility. Students choose a fully online curriculum or a hybrid format with classes online and at a satellite location. Participants complete a mix of general business and marketing coursework. Core online courses develop managers skilled in operations management, financial and managerial accounting, and other areas.

The concentration immerses students in digital marketing, quality analytics, eCommerce logistics, and other marketing strategies. The advising center supports students from enrollment to graduation. Students pay the same tuition, regardless of whether they study online or take some classes at a satellite. MBA requirements for admission include GMAT/GRE scores.

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20
University of Dayton
Location Dayton , OH Tuition $$$$$ % Receiving Financial Aid 97 Student Population 11,241 Tuition $41,895 School Type Private

The University of Dayton administers programs that align with the school's Marianist and Catholic identity. MBA@Dayton creates highly competent and ethical business leaders. The 30- to 31.5-credit MBA in marketing teaches learners general business skills and data-driven marketing strategies they can immediately apply.

The degree features a multimedia curriculum and weekly, live online classes. Students blend video lectures with interactive group projects. With just nine credits, participants learn to negotiate, deploy digital marketing, and use statistical analytical procedures to make effective marketing decisions. This builds on foundational skills explored in the MBA core, such as corporate finance and operational effectiveness.

Servant leadership plays an important role at UD and in the MBA@Dayton. Faculty use one of two required immersions to focus on how students can incorporate servant leadership in their professions. Admission to the top online MBA requires school transcripts and GMAT/GRE scores.

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21
Seton Hall University
Location South Orange , NJ Tuition $$$$$ % Receiving Financial Aid 100 Student Population 10,162 Tuition $52,200 School Type Private

One of the nation's leading Catholic colleges, Seton Hall University develops business professionals with a deep commitment to the greater good. The New Jersey college offers an online MBA in marketing, which builds cross-functional business expertise. Faculty blend lectures with applied coursework and live consulting projects.

The 40-credit MBA core covers functional areas such as financial decision-making and IT management. Through the four-course concentration, MBA students learn the intricacies of marketing research, the science of persuasion, corporate branding strategy, and interactive marketing. MBA students blend this technical knowledge with training in ethical leadership and applying concepts learned in the workplace.

The degree requires a commitment of just over two years. Seton Hall lauds ties with corporations in New York City, which creates opportunities for students and graduates. Admission to this top MBA requires a minimum 3.0 GPA and GRE/GMAT scores.

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22
New Jersey Institute of Technology
Location Newark , NJ Tuition $$$$$ % Receiving Financial Aid 91 Student Population 11,423 Tuition $61,536 School Type Public

The New Jersey Institute of Technology leads in STEM education, business, architecture, and design. Business students seeking MBAs from NJIT need not attend classes on campus in Newark. The asynchronous online MBA with a concentration in marketing develops tech-savvy management professionals.

Students in the 48-credit degree study traditional business areas such as corporate finance and management accounting. All students complete a nine-credit module focused on managing knowledge, technology, and innovation. The 12-credit marketing concentration also focuses on technology, with course options in concurrent engineering, supply chain engineering, and designing and developing high-tech products.

Students supplement lectures with collaborative projects, working in cohorts of like-minded professionals. Graduates leave the program skilled in managing uncertainty and change and using strategic alignment to maintain a competitive advantage. Admission requires a minimum 2.8 GPA and GMAT/GRE scores for some students.

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23
Union University
Location Jackson , TN Tuition $$$$$ % Receiving Financial Aid 99 Student Population 3,247 Tuition $22,140 School Type Private

Union University, a private Christian college in Tennessee, oversees a catalog of 100 programs built on a liberal arts foundation. The MBA in marketing combines a traditional business core of proficiencies, with coursework training business professionals in the practices and tools of modern marketing.

Faculty designed this MBA, accredited by the Association to Advance Collegiate Schools of Business, for entry-level and seasoned business professionals. Students complete 12 accelerated, eight-week courses online in 12-24 months. The MBA trains managers in managerial economics, managerial finance, analytical managerial accounting, and other areas.

Marketing faculty instruct students on selling strategies, digital marketing, and strategic marketing. Internships give learners real firm experience. Students may instead pursue study abroad opportunities for credit. All degree-seekers in this top online MBA pay the same tuition, regardless of residency. Admission requires GMAT/GRE scores, with waivers available for qualified applicants.

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24
Northeastern University
Location Boston , MA Tuition $$$$$ % Receiving Financial Aid 75 Student Population 21,627 Tuition $82,000 School Type Private

Northeastern University operates a renowned business college. The D'Amore-McKim School of Business offers an online MBA with eight concentrations. Faculty employ cutting-edge online courses and interactive multimedia to deliver the 50-credit MBA in marketing. Students can maintain their careers and complete the degree online in two years.

Learners acquire an in-depth understanding of key operational areas through the 13-course MBA core. Elective courses focus on marketing concepts, such as marketing research, digital marketing, and new product development. Aspiring MBAs see firsthand how their learning applies in the real world through optional domestic and international residencies.

In addition to advanced business knowledge, graduates understand how to lead others and collaborate with business leaders around the globe. Admission to this online MBA requires a minimum 2.5 GPA, with GMAT waivers available for some students.

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25
La Salle University
Location Philadelphia , PA Tuition $$$$$ % Receiving Financial Aid 98 Student Population 5,191 Tuition $24,981 School Type Private

Established in 1863, La Salle University is a private Catholic college with a Lasallian heritage. Faculty designed the online MBA for professionals with or without formal business training. Educators employ the latest learning technologies to provide a curriculum that emphasizes the application of theoretical knowledge to real-world scenarios.

Students complete the 33- to 39-credit MBA with a specialization in marketing in as few as 14-16 months. They build on the four-course MBA core through three marketing courses, with options including consumer behavior and strategic marketing intelligence. Faculty supplement these components with a four-course module, which further develops executive-level competencies in leadership and financial statement analysis.

A capstone examines how managers can sustain a competitive advantage in the global market. All students pay the same affordable tuition, regardless of residency. Admission to this top online MBA requires GMAT (preferred) or GRE scores.

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What Is an MBA in Marketing?

Top online MBAs in marketing cultivate both general business management acumen and advanced marketing, advertising, and public relations skill sets. Students learn to analyze economic trends, markets, and consumers. These professionals also guide other staff in planning and implementing compelling marketing campaigns.

Marketing MBA graduates often hold a competitive edge over bachelor's graduates when competing for high-paying careers such as marketing manager, sales manager, or public relations manager. Given the 7% growth projected by the Bureau of Labor Statistics (BLS) for business positions between 2018 and 2028, an MBA may help to secure your future career advancement.

Why Should You Get an Online MBA in Marketing?

As rigorous as their on-campus equivalents, many of the top online MBA programs feature evening or asynchronous class attendance options, which allow students to advance their career while maintaining their current day job. Online tuition sometimes costs less than on-campus tuition, and online students also save on residency and commuting costs.

Online MBA programs in marketing develop the analytical and creative skills marketing professionals need as they assess markets and design marketing campaigns for various public, private, and government sector employers. The best online MBA in marketing programs also require capstone research projects and/or internships that allow students to apply new knowledge and hone their marketing skills.

Professionals from other career backgrounds sometimes use top online MBA programs to transition into careers in marketing. Earning an advanced degree also can help marketing professionals to obtain lucrative promotions. BLS salary data suggests that marketing manager salaries typically range from $69,840-$181,780.

What Can You Do With an MBA in Marketing?

Marketing Manager

Marketing managers direct the creation and implementation of marketing campaigns. Both analytical and creative, these professionals may conduct market analyses and influence design elements. Marketers also benefit from communications and project management skills, as they manage marketing staff and collaborate with design, sales, and finance teams.

According to the BLS, advertising, promotions, and marketing managers earned a $132,620 median salary in 2018. The BLS also projects 8% growth in marketing manager positions between 2018 and 2018.

Marketing Communications Director

Marketing communications directors lead marketing and communications departments. These professionals analyze market reports, generate marketing goals and strategies, and oversee staff in implementing marketing and communications plans. Marketing communications directors communicate with accounting, sales, and other departments involved in marketing budgets and campaigns.

These professionals require market research skills and advanced skills in personnel and project management. PayScale reports the median salary for this career is $81,000.

Marketing Events Manager

Marketing events managers design, plan, and coordinate marketing events. These professionals need strong organization and communication skills as they integrate diverse aspects of event planning, work on budgets, and make arrangements with vendors.

PayScale reports median marketing event manager salaries are $63,000 annually.

Public Relations Specialist

Sometimes called media or communications specialists, PR specialists manage their organizations' public image by creating media content such as press releases, speeches, and promotional programs. PR specialists may also generate materials or programs designed to increase public awareness of organizational missions and activities. These professionals also use various social media and other tools to assess and respond to public opinion.

PR specialists need advanced management, marketing, and social analysis skills. PR specialists earned a $60,000 median annual salary in 2018, and the BLS projects a job growth rate of 6% for this career during 2018-2028.

Market Research Analyst

Market research analysts conduct the market research and evaluations needed to create data-driven marketing campaigns. These analysts assess, analyze, and synthesize diverse data regarding customer demographics, competitors, sales trends, and market fluctuations. These professionals need advanced reporting and data visualization skills, as they communicate their findings to marketing managers and executives.

These professionals earned a median annual salary of $63,120 in 2018, and the BLS projects an extremely promising job growth outlook of 20% for market research analyst positions between 2018 and 2028.

Online MBA in Marketing Curriculum

Online MBA programs combine advanced marketing coursework with general business skills in management, budgeting, and communications. However, curricula differ by school, and some MBA programs concentrate more heavily on marketing than others. See below for marketing courses that often appear in online marketing MBA programs.

See More Top MBA Programs

How to Choose the Right Online MBA in Marketing Program

Choosing the right online marketing MBA program requires careful consideration of many factors, including degree type, curriculum focus, and school and program accreditation. Marketing master's degrees come in a few varieties. A master's in public relations emphasizes branding and communications skills-building, while a master's in marketing and communications focuses on customer service and experience improvement tools. An online MBA in marketing cultivates more general and diverse business management and marketing skills. This skill set supports MBA graduates as they pursue lucrative management roles such as marketing or sales manager.

Also consider program and school quality as you choose where to apply. Respected schools usually boast regional accreditation from the Council for Higher Education Accreditation's approved agencies, and many top MBA schools also hold accreditation from the Association to Advance Collegiate Schools of Business.

Prospective MBA students should also consider practical factors such as cost, schedule constraints, program timelines, extracurricular requirements, and location. MBA price tags vary significantly; top online MBA programs often cost more, but can lead to higher-paying careers in marketing. Also note that some programs allow part-time attendance, which extends graduation timeline, but enables you to maintain your current job and income while advancing your career.

Before applying, check each program's extracurricular and on-campus requirements to ensure that your time and finances allow for any required travel. Attending well-respected local MBA programs can increase your access to networking, mentorship, internship, and employment opportunities.

Scholarships for Marketing MBA Programs

Many private foundations, schools, and governmental and professional organizations offer undergraduate and graduate scholarships based on financial need, academic merit, or identity. The sample scholarships described below can help eligible online marketing MBA students reduce their financial burden, so take the time to consider these and other available scholarships.

  • Lagrant Foundation Graduate Scholarships

    The Lagrant Foundation awards scholarships to Black, Asian, Hispanic, and Native American U.S. citizens, permanent residents, and DACA recipients enrolled full time in advertising-related graduate programs at accredited U.S. schools. Candidates must demonstrate a 3.2 minimum GPA and provide a resume, transcripts, essays, and a letter of recommendation.


    Amount: $3,750

  • International Foodservice Editorial Council Scholarship

    Students enrolled full time in a degree-granting programs at accredited colleges or universities may apply for the IFEC scholarship if their education and experience prepare them for writing or public relations careers in food services. Students must demonstrate academic merit, financial need, and good character.


    Amount: $1,500-$6,000

  • Special Equipment Market Association

    SEMA grants scholarships to qualified U.S. students pursuing careers in the automotive industry. Students from any discipline may apply, but they need to write a statement of purpose that indicates their career plans. Applications must include a letter of recommendation and official transcripts demonstrating a 2.5 minimum GPA.


    Amount: Up to $5,000

  • SE Ranking Scholarship Program

    The SE Ranking SEO Software company awards scholarships to eligible marketing students enrolled in or accepted to accredited schools. Application materials include a 1,000-word essay.


    Amount: $1,000

  • Association of Latino Professionals for America Scholarship

    ALPFA awards scholarships to eligible Hispanic U.S. citizens or permanent residents enrolled full time in business-related programs at accredited four-year higher education institutions. Applicants need a 3.3 minimum GPA.


    Amount: Varies

Professional Organizations for Marketing

Many marketing students and professionals join professional organizations that provide education, networking, and leadership opportunities. Educational opportunities typically include training, online courses, and certification programs. Networking resources include job boards, online discussion boards, and events such as annual conferences. Members can bolster their resumes by volunteering for and leading committees, projects, and events. Some organizations also provide mentorship and discounted membership for students.

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